Usabilla UX Tweet Scoop – Week 2 of 2012 Links

Usabilla UX Tweet Scoop – Week 2 of 2012

We certainly hope that 2012 will bring as much interesting content on UX and design as 2011 did. Like last year, we will tweet links to everything we think is interesting, and provide you with a digest of the best articles every monday.

“Keep in mind that the users you are designing for aren’t really tech-savvy”. Do you recognize a remark like this, or do you hear yourself say it from time to time? Robert Hoekman makes a case against designing with different levels of technological knowledge and experience of your users in mind. Read about The Myth Of The Sophisticated User, and see if you agree.

Edward Aten notes how the web has become more beautiful in 2011, a trend he thinks will continue into 2012. Apps like Instagram and Tumblr go beyond pretty and make a emotional connection with their designs. Read The Ugly Truth: Why Beautiful Wins in 2012.

Joshua Porter sees a Golden Age of Design in Startups. While designers ‘did not have a seat at the table’ not too long ago, the tables have turned.

The New York Times looks into the recent shift in strategy of Google: “They have been so dominant in its usefulness. Now they want to make you feel something about search, as opposed to just relying on it as a useful tool.” Read Google Gets Emotional.

Last but not least: we loved the article A Prototype Is Worth A Thousand Words by Leigh Howells, in which he describes the joy of prototyping. Just read it, it’s very good.

Thanks for tuning in! If you have any good articles we might have missed, please reach out to @usabilla. See you next week!

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