The Usability ABC – part 5
Today I’ll complement our Usability ABC with five online marketing related terms. Even though the online marketeers among us are most certainly familiar with the terms, for those who aren’t these definitions might come in handy: SEO, traffic, Conversion rate, Weblog, Unique site visitor. Again, these items are added to our growing page of usability terms.
- SEO stands for Search Engine Optimization or Search Engine Optimizor. The Web offers endless opportunities to sell services, information, or products. However, in order to profit from these opportunities, it is essential to rank high in search engines like Google or Yahoo. Users, who look for anything you offer, need to find your website at the very top of their search results list. Through SEO you can increase your traffic by increasing the chance that your website is found.
- Traffic describes the amount of data that users receive from and send to a website. The traffic of a web page results from the number of page visitors and the number of file requests per visitor. Traffic can be measured with web analytics. In case of traffic overload, there is too much traffic for one web page which can result in denied access to the page. Popular websites prevent this from happening by splitting the file requests of many users between several servers.
- Conversion rate
- Conversion rate describes the number of users who engaged in desired actions after visiting your website. These actions can be subliminal or direct requests made on the website. Depending on the services you offer, this can be a signup for an account, the purchase of a product, the request for further information, or anything else you want your users to do.
- A weblog can either be a website itself, or part of one. Web blogs can function as online diaries, or as platforms for marketing reasons and discussions. A blog entry is called ‘blog post’. Usually, new blog posts always appear at the very top, pushing older posts further to the bottom of the page. Like other web pages, blogs make use of different content such as text, hyperlinks, pictures, and more. What makes blogs special is their interactive nature. Visitors can react on blog posts by leaving comments.
- Unique site visitor
- The number of unique site visitor indicates how many people have actually visited a web page. Web analytic tools identify visitors by their IP address which makes it possible to not only measure traffic, but also see if visitors visit a site only once or several times. If visitors return, they are still counted as one unique site visitor.