This week I’d like to add some rather basic webdesign terms to our list of definitions: information architecture, sitemap, breadcrumbs, main body, fold. Again, these items are added to our growing page of usability terms.
Tag Archives: Webdesign
Social influence happens on the web all the time, and you can improve your webpage if you know how it works. Maybe it is best explained by a real world example:
Imagine you are on a night out with your friends and the whole group is about to leave one club and go to another. You had a long day and feel tired, and to be honest, you would rather go home and get some sleep. Your friends, however, tell you to get yourself together and come along. Fearing to be called a poor sport, you agree to come.
This is a classic example of social influence. Let’s dive in a little deeper and see how it applies to User Experience on the web.
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This week I’d like to continue our Usability ABC with some even more basic terms. Those of you who are familiar with the Internet will know them, others maybe not. But even for the keen ones, it might be useful to recall the basic definitions of the following terms: Website, Web page, Homepage, Header, and Footer. As always, these items are added to our growing page of usability terms.
Colors are powerful. No doubt that everyone who ever put a little thought in the subject has figured this out. However, I’m not talking about how red stands for energy and green has rather calming effects. There is quite some literature on the meaning of colors and for those who want to catch up on that I recommend the eBook A Guide to Color Symbolism by Jill Morton.
Instead I want to focus on the ‘why’, the ‘when’, and the ‘how’: Why do colors influence people? When do colors influence people? And how can we use the power of colors for our own purpose?
Do you often have difficulties explaining to your friends and family what do you do for living? At least I did. When I had to explain my line of work and what usability really is, I had a hard time at first. But now I’ve found a nice story to tell them, that helps them grasp what I’m doing.
I help people vuja de!
Have you ever wondered what it would be like if you had to do business with the Smurfs? There are more than one hundred Smurfs, each one with its own idiosyncrasy, traits and quirks that demand special attention and care. How would you communicate to each Smurf? How would you engage each Smurf to listen to you, and eventually buy what you’re selling? Quite a smurfy-question don’t you think?
Well, here at Usabilla we always spend our time constructively thinking of major issues like this. So we smurfed our research and we present it to you.
An astonishing design, wide content, and innovative interactive elements might be of no use if not focused on the future user. The actual users foreknowledge, needs, and interests must be met to offer both a satisfying source of information and positive user experience. This sounds complicated, but really, user centred design is just a matter of the right approach. The key is to start user testing early…
We are back with our excursion to some useful basic principles when designing a website. In the previous two posts (Use Gestalt Laws to Improve your UX and Gestalt Laws: Optical illusions to improve your design) we talked about several Gestalt Laws and how it is convenient to implement or at least consider them before actually testing your website. This will be our last post on the topic, but before we come to a conclusion, we would like to introduce a few more Gestalt Laws: The Law of Simplicity, the Law of Symmetry, and last but not least the Law of Experience. Read the rest of this entry »
In our previous post ‘Use Gestalt Laws to improve your UX‘, we gave a short introduction to Gestalt Laws and the first two laws in the principle, the Law of Proximity and the Law of Similarity.
In this post we would like to introduce a couple of other useful Gestalt Laws: the Law of Closure, the Law of Good Continuation, and the Law of Figure and Ground.
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An overall good user experience is an essential aspect for creating a successful website. The term user experience seems to be a popular trend lately, but how can we describe user experience and how can we make sure to offer enough of it on our websites?
To keep it simple, user experience describes how users perceive a website, what kind of emotions they have when visiting a website, and whether or not they are motivated to return. This subjective experience is in a large part based on the visual appearance of a website.
Of course web design is its own field of expertise and one could claim that only experienced designers are capable of designing a good website and therefore provide the basis for high user experiences. There are some basic principles, though, that help not just professionals to design an appealing website – the so called ‘Gestalt Laws’.