Tag Archives: Webdesign

Screen shot 2012-05-15 at 12.20.56 PM Design

Form And Function Go Hand-In-Hand

There have been plenty of discussions lately about usability. Still I notice that people get the usability confused with the actual look and feel of a website. A good website requires a lot from us as designers: Clean coding to make sure everything works and everything works fast; great usability to meet all expectations people have when visiting our site; and at the same time an exceptional user experience to differentiate us from competitors and to help us build a relationship with our users. Where do we start to design a website that meets all these requirements?

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anything_beauty_loreal Demo UX Cases

Case Study: The Emotional Pull of Beauty Brands

We recently wrote about how beauty brands seduce you with emotional design. It was great fun to look at different beauty brands, identify emotional concepts on their websites and make assumptions on how they draw us in. To back up our findings, we invited people to participate in a test case. Now the results are in and it’s even more fun to see how they underpin our hypothesis. Feedback from about 100 participants shows that beauty brands really do appeal to our emotions – but not only to seduce us, also to build their brand and make us trust them.

For clarity, let’s quickly recall the brands that were included in the test: Nivea, Olay, Dove, L’Oréal Paris, Clinique, Garnier and Axe. We gave people the following three tasks for each website:

  • “Click on the elements that you think ‘build’ the brand.”;
  • “Click on the elements that make you trust this brand.” and
  • “Mark the elements that appeal to you and let us know how you feel about them.”

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Learn To Code And Take Your Designs One Step Further Design

Learn To Code And Take Your Designs One Step Further

I can remember a presentation in 2007 from Jonathan Arnowitz with the title Innovation and Design in a World of Engineering. In his presentation Jonathan warns us about the quality of a design process within an engineering environment. He also points out the differences between developers and designers. When I saw this presentation I couldn’t agree more. I think this was because I noticed that a lot of professionals with a developers mindset were calling themselves designers. Or even worse, a devigner, which often meant that they were neither good at programming nor at designing.

Source: http://sixrevisions.com/infographs/web-designers-vs-web-developers/


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Yoeri Hokken: Great Designs Need Great Ideas Design

Yoeri Hokken: Great Designs Need Great Ideas

A couple of days ago I came across the following quote on Web Design Mash. I couldn’t help but pausing and thinking about these words. They are so true. A design itself seldom goes down in history, but the idea behind it does.

  • To create a memorable design you need to start with a thought that’s worth remembering.

— Thomas Manss

Where do these memorable thoughts come from? Do great designers just naturally have great ideas or is there more to it? A while back, I talked to our head of design, Yoeri Hokken, about his personal approach to design. This chat was very interesting and we got a bunch of insights into how Yoeri goes about a new design. Now, I pulled Yoeri away from his sketches once more and asked him to help me solve the mystery of inspiration. Here are some questions I asked and again, very insightful answers.

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fashion_week-1 Design

Lessons Web Designers Can Draw From the Fashion Industry

Fashion is a reflection of the times, and by definition, it is constantly changing. Social events, technological advances, and political movements all shape the spirit of our times. Designers from across the various creative industries try to capture the mood of our times through their creations.

  • Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.

— Coco Chanel

How important is it to be fashionable, or trendy, in web design? I would argue that it is of great importance. The look and feel of a web page or mobile app directly affects how users perceive your brand. Keeping a web page looking fresh and updated is key to maintaining the customer’s interest and attention; instilling in the user a sense of credibility and trustworthiness; and letting the professional world know that you’re at the top of your game. Consequently, as a web designer it is important to move with the times, to continually push yourself and maintain a forward-thinking and fresh style.

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Screen shot 2012-06-27 at 3.00.08 PM Design

9 Copyright Myths to Avoid As a Web Designer

Internet is evolving at an accelerated pace, yet regrettably, the law is having a hard time keeping up. Originally, copyright was used as a way for governments to control the printing or “copying” of books. Since then, copyright law has been revised to include other forms of artistic expression such as photography, songs, movies, architecture, and computer software.

Essentially, copyright gives the owner control over how others use their work. Copyright infringement occurs when work is reproduced without the permission of the owner—this includes unauthorized distribution, broadcasting, translation, or the creation of any derivative form of the work.

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appeals Demo UX Cases

How Beauty Brands Seduce You With Emotional Design

In order for you brand or product to be successful, you need to appeal to your target group. There are countless appeals you can use: fun, friendship, relaxation, luxury, beauty, or sex, to name only a few. As long as it’s reasonably linked to your brand, anything can be used to draw attention to your website. With clever use of appeals, you can draw your customers in and take charge of their will. I admit this sounds a little scary, but really it is rather helpful for everyone designing for the Web.

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Screen-shot-2012-01-03-at-10.52.14-AM Design

Not Just Pretty: Balancing Emotion and Function

In web design, getting the usability right used to be major goal. Now that most designers seem to master this goal, usability has become like a commodity: As basic requirement for a functional website, we find its presence throughout the Web. This shift of attention has created space in the field of web design and visual design has regained its central position. However, visual design in its new definition embraces more than just looking pretty. Don Norman split it into three levels; visceral design, behavioral design, and reflective design. Together the three can reveal the full power of visual design and guide you to a successful website.

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SAMSUNG Design

Pen & paper or screen: context switching in design

Which approach to design works best for you? Design is a delicate matter. It is not only a question of taste, but just as much a question of approach. How designers go about their work is highly personal. Almost every approach will be different. At the same time, there is one thing I see all good designers do. They use pen & paper and digital media interchangeably, and they know when to switch between the two.
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The Paradox Of Technology And 5 Ways To Avoid It Design

The Paradox Of Technology And 5 Ways To Avoid It

Does our life become easier with every new invention on the market? I don’t think so. New technology presents us with great possibilities and limitations at the same time. Let’s have a look at this quote:

  • The same technology that simplifies life by providing more functions in each device also complicates life by making the device harder to learn, harder to use. This is the paradox of technology.

— Donald Norman, The Design of Everyday Things (1988)

What Norman said about technology in 1988 is still valid today. Our economy, educational system and our social interactions have changed dramatically with available technologies. In order to stay competitive, products become more and more ingenious, their features adding up. The idea is to make our lives easier. But does it work?

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