Tag Archives: Webdesign

2013_07_17_featured Design

16 Inspiring App Landing Pages And 8 Reasons Why They Are Effective

Landing pages. We have all heard of them and most of us know they are important. Why? As the word says: A landing page is where people first ‘land’ when they visit your website. This can be because they followed an add, found your site on google, or simply typed in you URL in their browser window because they know about your site from any other source.
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2013_02_creative_websites_featured2 Design

Showcase Of 10 Creative Small Business Sites

Who says you have to be a creative company to have a creative website? Sure, design firms and creative agencies are expected to have a representative digital appearance. But there are plenty of non-digital and non-creative businesses out there with very creatives websites — so creative that we decided to bring some of them together for your inspiration.
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10_daniel_featured Theory

5 Reasons Why Metaphors Can Improve Your User Experience

There are many ways to experience the world around us. Especially offline, we can make use of our different senses to collect information, interpret our environment and make judgments. On the Web, however, our senses are more limited. As designers, we need to present information carefully to make sure our users think, feel and do the right thing.

A great way to help your users understand abstract content, create a sense of familiarity, trigger emotions, draw attention, and motivate action are metaphors.

  • The way we think, what we experience, and what we do every day is very much a matter of metaphor.

– Lakoff and Johnson

Let’s look at five reasons why metaphors can have such an influence on your user experience. For the full article, including examples, please visit Six Revisions.

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Screen shot 2012-05-15 at 10.17.37 AM Theory

Optimize Your Conversion With Insights From Behavioural Economics

This is a guest post by our friend Neal Cole.

As Dan Ariely explains in his popular books people are often irrational in their decision making as they are heavily influenced by unconscious biases. Conversion professionals can utilise knowledge of these ‘rules of thumb’ to nudge website visitors towards a particular behaviour. However, because people may not be fully aware of these influences customer research cannot predict how they will respond to the use of such persuasive designs.

Online experiments (A/B and multivariate tests) are the only true way of evaluating how visitors will respond to a new web page or online journey. Organisations that use such experimental testing can potentially save millions of pounds by avoiding lost sales and benefit from an uplift in conversion.
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Screen shot 2012-05-10 at 4.39.04 PM Discoveries

12 Tricks To Make Your Customers Feel Safe

The customer is king. And we want the king to feel comfortable, right? Especially on the Web, where people can leave our site with only a mouse click, it is essential to keep them happy. Happy customers will stay to find the information they came for, they are more willing to trust us, and they will be more likely to spend their money with us. There are many different things you can do to make your customers comfortable, one of them is by making them feeling safe.

Here are some tricks that I discovered to help you make your users feel safe and as a consequence comfortable enough to spend their money on your site.

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Screen shot 2012-05-03 at 2.39.41 PM Discoveries

How The Look & Feel Of Your Website Affects Your Users

Good design has to live up to many expectations. Design translates features into a visual interface, and ideally it manages to do so in a logical and usable way. As if that’s not enough, design also needs to be appealing. Good design is therefore useful and usable, and at the same time it’s aesthetic, draws attention, and it fits into a given context. I believe all of these aspects have been covered a lot lately, except for the look & feel that comes with the context of a website.

In the following, I’m going to discuss how the look & feel of a website affects the way we perceive it and what we feel just by looking at it. Visual aspects like layout, typography, images, or colors can make your website appealing, authentic, credible, entertaining, and much more.

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featured_image Design

Personalize Your Website And Gain Credibility

Personality is one of the major factors to influence web credibility. We love the feeling to actually interact with a real person, rather than a machine. The design of a website and the personality that comes with it can trick us into this idea, even if we are very well aware that all we see is basically some code sent to us by a faraway server, interpreted by our web browser.

  • If you have any feature requests, you have an amazing idea [...], you need support, or just want to say “Hi”, please contact us.

Quotes like the one above can make a big difference when it comes to how trustworthy users perceive your website. The text shows that the people behind pulpfingers.com are not only truly interested in what their users have to say, also their tone of voice is very human and authentic.

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goodnav Design

How To Design Effective Navigation Menus

Navigation menus are the key to finding what we are looking for on a website. Without a navigation menu that meets our expectations, a website will most likely not be effective. A website that is not effective will most likely not be successful. There are many different kind of websites that range from simple to extremely complex. In any case, a good design should focus on the users and their goals: Finding certain information as quickly as possible.

By glossing over a few examples I discovered, I will go over best practices that help you nail your navigation menu.

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Screen shot 2012-05-15 at 12.20.56 PM Design

Form And Function Go Hand-In-Hand

There have been plenty of discussions lately about usability. Still I notice that people get the usability confused with the actual look and feel of a website. A good website requires a lot from us as designers: Clean coding to make sure everything works and everything works fast; great usability to meet all expectations people have when visiting our site; and at the same time an exceptional user experience to differentiate us from competitors and to help us build a relationship with our users. Where do we start to design a website that meets all these requirements?

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anything_beauty_loreal Demo UX Cases

Case Study: The Emotional Pull of Beauty Brands

We recently wrote about how beauty brands seduce you with emotional design. It was great fun to look at different beauty brands, identify emotional concepts on their websites and make assumptions on how they draw us in. To back up our findings, we invited people to participate in a test case. Now the results are in and it’s even more fun to see how they underpin our hypothesis. Feedback from about 100 participants shows that beauty brands really do appeal to our emotions – but not only to seduce us, also to build their brand and make us trust them.

For clarity, let’s quickly recall the brands that were included in the test: Nivea, Olay, Dove, L’Oréal Paris, Clinique, Garnier and Axe. We gave people the following three tasks for each website:

  • “Click on the elements that you think ‘build’ the brand.”;
  • “Click on the elements that make you trust this brand.” and
  • “Mark the elements that appeal to you and let us know how you feel about them.”

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