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2013_03_video_featured Design

10 Ways How Video Can Improve The User Experience

We love to get entertained. That’s why we like going to the movies, listening to cabaret shows, or visiting concerts. If we had a choice, our entire lives would be focussed much more on enjoyment, rather than dealing with all the serious stuff. Online we are no different. Sure, most of the time, we have a goal and probably some virtual time frame for reaching it. But what we really want is to have fun and to enjoy ourselves — of course while solving all our problems on the side.
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2012_09_featured_road_signs Design

Top 9 Guidelines For A Better Content Organization

Content is king! It probably doesn’t take much convincing from my side to tell you that your content is the most valuable asset of your website. Be it that you offer information, services, or products, your content is the reason you have a website at all. People visit your website because they are looking for something and it should be your main goal to help them find it.

We talked about content presentation a few times lately. For example, we discussed how you can write better web content, how to improve the readability on your site, or how to increases your web credibility through content presentation.
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2012_09_featured_visual_context Design

The Power Of Visual Context In Web Design

Visuals are super important in web design. We just talked about images last week and how they can help to improve the user experience of your site. A while back we discussed how infographics can help you to inform, engage, or even entertain your website visitors. And our guest author Nikolaj explained how icons can improve your web design.

But why is that? Why are visuals so important for how we perceive information and why do they have such an impact on the user experience of a website? It’s simple. Visuals deliver the context you need to communicate your messages effectively.
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2012_09_06_featured_images Design

10 Things To Know About Images In Web Design

Web standards rise continually, changing our expectations towards a website. We want to find information quickly, we want to socialize, we want to get entertained, and we want all of it to happen on a personal level. The key to designing efficient, attractive, and personal websites is the use of a wide range of engaging media.

What kind of media? Basically anything you can use on your website to convey a message, such as videos, audio, graphics, or images. While any of these can help to improve the user experience, the media you choose should be appropriate for your main target group with all their expectations, abilities and limitations. Also consider the devices people will use to access your site and technical limitations that come with it.
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trust Design

Cornerstones For Building Trust Into Your Website

Trust and confidence are important factors that users will take into account when considering your product or service. A high level of trust is of particular importance if your site includes any commercial elements. Research has shown that distrust of the Internet undermines e-commerce (pdf). The study shows that over 50% of users believe that “going online puts privacy at risk”.
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2012_08_07_featured Design

How and Why Icons Improve Your Web Design

This is a guest post by our friend Nikolaj Mertz

In our everyday life there are icons everywhere. You can find them on any interface, road sign, keyboard, you name it. Icons help us to better understand and interpret information. Not only offline, but also online can icons help us to support content. Therefore it is important to understand how and why to use them.
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2012_07_31_featured Design

10 Practical Tips For Web Designers

Web design is quite an art. There are many beautiful and inspiring websites out there to prove that. But even though it sais design, there are many different fields that need to be considered when designing a website from scratch. The actual visual design is only a fragment. Even one that comes in quite late in the design process.

Of course a website should be visually appealing and there are many practical things that can be realized through visual design. However, there are many things you need to be aware of and define before you can give shape to them. In the following I will give you ten tips that will help you to create better websites. Some of them might be familiar to you, some are obvious, but still ignored on a regular basis, and some might actually surprise you.
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2012_team_pages_featured Design

How To Design Cool Team Pages

Just like everything else on the Web, team presentations have changed a lot over the last few years. They went from non existent to being very personal, funny, and engaging. Our expectations towards the user experience of a website grows rapidly. Not only do we want clear information, and easy to go through signup processes, we also want to know who is behind a website and why we should trust them.

From the early phases of the Web until only a little while ago, websites did not give their visitors the chance to meet their team. While basic contact information has been a common thing to offer for a while now, most of the time it was not clear who you would reach once you took the daring step to actually make contact.
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