Whilst games have been around for Millennia (attested as early as 2600 BC), their mechanics have only recently been applied to non-gaming activities. The biggest reason for this is video games immense popularity across all age groups. Companies are curious whether the elements that make games fun or appealing (such as levelling up, rewards and leaderboards) can be applied to non-gaming applications, as well as increasing engagement
Gamification has real potential of improving user experience over numerous applications, but this has to be done with care.
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