Tag Archives: ux research

2013_06_20_featured UX Videos

Interview with Jared Spool

I had the privilege of visiting Jared Spool at his North Andover, Massachusetts office and interview him about getting buy-in for UX research. The challenge of getting buy-in for research takes form in two ways: one, when stakeholders refuse to sponsor research to begin with, and two, if they do sponsor it, they refuse to act on research results since they contradict their intuitions, opinions, or expectations.
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