Tag Archives: UX design

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Our 5 Favorite UX Articles (September 2013)

With summer now officially over – and autumn beginning to bite – it’s back to retreating indoors and browsing the web as the rain does its thing outside.
Luckily for you, we’ve brought together our favorite UX articles of the last month to provide some distraction from the build up to Christmas(!)

With so much quality content out there, we’ve compiled 5 articles we feel are interesting, invaluable or otherwise a must read for anyone with an interest in UX.
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86754321 Theory

Useful, Saleable, Buildable: The Role Of UX In Defining Requirements

This is a guest post by our friend Mike Hughes.

A mentor of mine is fond of giving the advice “Do what you love to do in the service of those who love what you do.” Whenever I hear UX professionals complain that they are continually having to promote the value of what they do, I wonder if they are serving the right people. If people in your organization are not seeing the value you add, maybe you haven’t positioned yourself where you can add the most value.

In this article I’ll explain how my role has evolved from that of a usability expert to that of a user experience (UX) architect. In making that transition, I have increased my impact on product strategy and I have established a higher perceived value in the organizations I work for. Essentially, I will discuss how my emphasis and contribution has shifted from just making the product usable, to defining a product that is useful, saleable, and buildable.

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anything_beauty_loreal Demo UX Cases

Case Study: The Emotional Pull of Beauty Brands

We recently wrote about how beauty brands seduce you with emotional design. It was great fun to look at different beauty brands, identify emotional concepts on their websites and make assumptions on how they draw us in. To back up our findings, we invited people to participate in a test case. Now the results are in and it’s even more fun to see how they underpin our hypothesis. Feedback from about 100 participants shows that beauty brands really do appeal to our emotions – but not only to seduce us, also to build their brand and make us trust them.

For clarity, let’s quickly recall the brands that were included in the test: Nivea, Olay, Dove, L’Oréal Paris, Clinique, Garnier and Axe. We gave people the following three tasks for each website:

  • “Click on the elements that you think ‘build’ the brand.”;
  • “Click on the elements that make you trust this brand.” and
  • “Mark the elements that appeal to you and let us know how you feel about them.”

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