Tag Archives: user

upload_thumb copy Theory

UX, the foundation of the modern brand

We’re living in heady times as UX designers. The industry is booming, demand higher than ever before. Every company – from globalised conglomerate, to budding start-up – wants (needs) a UX department. Those that aren’t investing in UX? They’re behind the times, they’re not up to scratch.

Why this sudden focus on an industry that for so long worked behind the scenes, almost anonymously? As the marketing landscape moves from the salesmanship of old, to a system better focused on customer loyalty and quality of service, ‘Experience’ has been pushed to the fore.
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20percent Theory

20% of essential feedback is lost in User Interviews

  • “In my experience, many people confuse being cowardly with being nice.”

—Robert Kiyosaki

User interviews have a key flaw, a flaw many of us would be reluctant to admit. With the expectant eyes of our superiors bearing down upon us, we daren’t show any sign of weakness. This is a flaw which threatens to undo and unravel all of our hard work.

People are too nice.
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featured Design

3 reasons why Cookies are the future of Personalised Experiences

The cookie has been long lamented as a marketer’s weapon. A tool used against the user in aid of underhanded promotional tactics, to collect (and even distribute) personal data without knowledge nor consent.

To us lucky EU members, this rampage was brought to an attempted halt May 2011. The Cookie policy brought in aiming to teach web users what was happening to their online data, what companies were doing with it. Allowing users to opt out of cookie storage. Now a by-word for advertising, despite sweet comparisons the cookie has bittersweet connotations to many.

Yet, not all hope is lost. Many believe that this year – 2015 – is the year the cookie strikes back. A year in which the cookie will banish its past misuse, and move towards a friendlier future.

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Blaming the User How-tos

How to: Error Messages

Error messages. You encounter them just about every day. No single person is perfect, nor is every website. Error messages are an inevitability. Thus learning to both deal with them, and make them a seamless part of your user experience is key.

Errors are a key component of learning, it is through trial and error as children that we learn how the world works. It is continuous – we all make mistakes and we learn from them. Regardless, this doesn’t detract from the frustration of being met by the red banded text. Glaring in your face like a matador’s cape, as your face blends to a similar tone of maroon – all because, ‘the computer says no’.
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