Do subjects like human behavior, mental models and cognitive science give you a kick? It does so to us at Usabilla, so we try to share some of the exciting stories we read in posts about Piaget’s theory or the Vampire Effect. Today we’d like to write about the decoy effect, an effect we saw described for the first time in one of our favourite books Predictably Irrational: The hidden forces that shape our decisions, written by Dan Ariely. The effect can shortly be described as follows:
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The recent redesign of TechCrunch caused a lot of noise among readers of the startup blog. Most of the critiques are similar to Youtube comments: almost all are unfounded, most contain a lot of grammatical errors; and some are blatant personal attacks. TechCrunch even provided a hatemail template to cater to users who seem to feel like “they’d woken up to discover that someone had crept in and rearranged the features of their wife’s face”.