Tag Archives: user scenario

Screen shot 2012-06-27 at 3.02.21 PM Design

Towards User Centered Design in 5 Steps

It’s nothing new anymore and I bet by now everyone has at some point heard about it: User Centered Design (UCD). UCD is a way of designing with a constant focus on the user. Designers are no longer free to express themselves in their work for any means, but they are forced to focus on what the user will like. OK, so you all understand the idea behind user centered design. But is it really that simple?
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Screen shot 2012-06-27 at 3.55.52 PM Theory

How User Scenarios Help To Improve Your UX

Why would I take the effort to write a user scenario? I know my target group—is that not enough to design for them? Knowing your target group is important and working with personas definitely helps to ‘get to know’ your users. What personas do not tell you is why users come to your site, what exactly they are looking for and how they go about it. A good user scenario helps you grasp your users goals and design your product to perfectly match them. Get to know your users, understand their motivation for visiting your site and then start designing. Let’s have a look at how working with user scenarios can help us to achieve a high user experience.

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