User research. A concept that has long found acceptance in most companies. We know that user centered design is important – and there are plenty of different job positions that ensure the user is included in the product development process.
Tag: user research
Have you been wondering what type of user testing technique works best for you? Well, you are not the only one. And thank goodness for Linkedin, I had the great opportunity to get in touch with a few UX influencers
How difficult can it be to ask users the right questions? Why is the kind of user I interview so important? And what are the ways that the interviewer can influence the conversation? There are more than enough questions that
Steve Portigal is a principal at Portigal Consulting and an author of the book Interviewing Users (Rosenfeld Media, 2013). Steve and I talked about why it is so hard for people to do user research and how startups should approach it.
When optimizing your website for more conversion, there are several factors that matter. Some things, such as the usability and accessibility of your content, can easily be tested and optimized before your site goes live. Then, after launch, there are
Usability testing. Some people love it, some hate it, many don’t get it. Personally, I think they are the best thing anyone can do to learn from their users. In the same time, they are emotionally exhausting for moderators. Here
This article was originally and in full length published on UX Magazine. In the early 90’s, Jakob Nielsen declared in-person user research as state of the art. “User testing with real users is the most fundamental usability method and is
Nate Bolt is the co-founder and president of Bolt | Peters, a research and design firm specializing in remote usability, user experience, and interaction design. Nate is both a researcher and a designer and he co-authored the book Remote Research.
The usability data that we collect from remote testing comes in two forms: quantitative and qualitative. We can express quantitative data with numbers, such as how long a user stayed on a page, how many visits a page gets, or