Tag Archives: User Experience

2013_03_video_featured Design

10 Ways How Video Can Improve The User Experience

We love to get entertained. That’s why we like going to the movies, listening to cabaret shows, or visiting concerts. If we had a choice, our entire lives would be focussed much more on enjoyment, rather than dealing with all the serious stuff. Online we are no different. Sure, most of the time, we have a goal and probably some virtual time frame for reaching it. But what we really want is to have fun and to enjoy ourselves — of course while solving all our problems on the side.
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2013_02_creative_websites_featured2 Design

Showcase Of 10 Creative Small Business Sites

Who says you have to be a creative company to have a creative website? Sure, design firms and creative agencies are expected to have a representative digital appearance. But there are plenty of non-digital and non-creative businesses out there with very creatives websites — so creative that we decided to bring some of them together for your inspiration.
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2013_01_featured_paypal Design

What Is The Best Call To Action Phrase For You?

When designing your website or application, one of the many areas you explore “calls to action”. What phrases or statements do you need to encourage the user to take the steps necessary to complete an action? What terms should you include to ensure that your calls to action (CTA) are clear to the user? What language or tone of voice do you use to get your message across?
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2012_11_featured_Tomer_2 UX Videos

UX Videos By Tomer Sharon

This video post kicks off our new video channel, moderated by Tomer Sharon.

Tomer Sharon is a UX researcher at Google and author of the book It’s our research. In this video, Tomer introduces himself and the topics which will be covered in this channel.

We are very excited to feature this new category on our blog. Our heartfelt thanks to Tomer for sharing his UX insights with the Usabilla community.
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Teaser-Image Theory

Web Forms: Their Importance And How To Improve Them

With the advent of modern technology and new standards, the face of the Internet has evolved and so have our beloved websites. Websites are no longer limited to being informational portals for business firms that are in need of a communication channel for sharing information with their end-users. In order for a website design to be successful, you have to consider much more than this initial functionality: your visitors and the user experience of your site.
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Screen shot 2012-10-05 at 11.44.21 AM Theory

Why Embracing Failure Makes Us Better Designers

Failure is unacceptable. Or so it seems in our success driven society. A meritocracy that has taught us to see and judge each other by our achievements. It has become a central aspect of our lives to be successful, or at least not to fail in what we do. But why is that? Is failure really something evil that we need to avoid by all means?

Personally, I think there is more to failure than the obvious. Failure also bears a lot of potential and chances for improvements and even greater success. If we can stop to project failure on to ourselves, and instead see failure in our actions and decisions, maybe we can learn to embrace failure as something good.
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2012_09_featured_left_right Design

How The Left/ Right Brain Theory Improves The User Experience

Sometimes, it’s very easy to convince us. Be it in a discussion with friends, when buying a new pair of shoes, or when searching for a web service on the the Internet, if our intuition tells us to go for it, we feel confident that we are making the right decision. Then, other times, it seems like our intuition deserts us and it takes a lot more convincing to win us over for something.

It’s not a secret that our brains are capable of two different types of thinking. While the “left brain” can be considered rather objective, focusing on logic and analytics, the “right brain” is more subjective, emotional, and intuitive. Whether we use the left or the right part of our brain does not only affect our decision making, but also the way we perceive a website and how we interact with it.
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2012_09_featured_visual_context Design

The Power Of Visual Context In Web Design

Visuals are super important in web design. We just talked about images last week and how they can help to improve the user experience of your site. A while back we discussed how infographics can help you to inform, engage, or even entertain your website visitors. And our guest author Nikolaj explained how icons can improve your web design.

But why is that? Why are visuals so important for how we perceive information and why do they have such an impact on the user experience of a website? It’s simple. Visuals deliver the context you need to communicate your messages effectively.
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