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Design
Welcome to part 2 of this article on how Hofstede’s cultural dimensions theory can help us understand what makes cultures so different from each other — and how we can become more sensitive when designing for a cross-cultural user experience.
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Design
Our culture defines our values and our behaviour – not only in our everyday lives, but also on the Web. What catches our attention, what makes us trust a website, how we search for information, what we consider relevant, what triggers our actions, and how we perceive a website – at the end of the day, it all depends on our cultural background. For web designers, this presents a true challenge: How can we ensure a cross-cultural user experience if we are not truly familiar with cultures other than our own?
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Design
If not for the simple purpose of killing time, we usually have a goal in mind when visiting a website. That goal can be finding or sharing content, getting in contact with the site owner or customer service, purchasing a product, or anything else as a matter of fact. In any case, we want to reach our goal as quickly as possible — without getting distracted, lost, or frustrated because we can’t find what we are looking for.
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Design
We love to get entertained. That’s why we like going to the movies, listening to cabaret shows, or visiting concerts. If we had a choice, our entire lives would be focussed much more on enjoyment, rather than dealing with all the serious stuff. Online we are no different. Sure, most of the time, we have a goal and probably some virtual time frame for reaching it. But what we really want is to have fun and to enjoy ourselves — of course while solving all our problems on the side.
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Design
Who says you have to be a creative company to have a creative website? Sure, design firms and creative agencies are expected to have a representative digital appearance. But there are plenty of non-digital and non-creative businesses out there with very creatives websites — so creative that we decided to bring some of them together for your inspiration.
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Design
When designing your website or application, one of the many areas you explore “calls to action”. What phrases or statements do you need to encourage the user to take the steps necessary to complete an action? What terms should you include to ensure that your calls to action (CTA) are clear to the user? What language or tone of voice do you use to get your message across?
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Design
For those of you who haven’t snuck off during work to browse Buzzfeed, an introduction is in order. Buzzfeed is a news aggregation site that collects content from around the web. Some of the news is provided by resident contributors or partner websites, but all of it is filtered by a community ranking system.
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UX Videos
This video post kicks off our new video channel, moderated by Tomer Sharon.
Tomer Sharon is a UX researcher at Google and author of the book It’s our research. In this video, Tomer introduces himself and the topics which will be covered in this channel.
We are very excited to feature this new category on our blog. Our heartfelt thanks to Tomer for sharing his UX insights with the Usabilla community.
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Design
Stories play a central role in any culture. Their original purpose is to entertain, educate, and to teach us moral values. Back in the days when there was no mass media, stories were passed on from person to person, from generation to generation. Later, they were written down, duplicated, and easily accessible to the masses. With every new medium people kept finding new and more advanced ways to preserve and share their stories.
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Theory
With the advent of modern technology and new standards, the face of the Internet has evolved and so have our beloved websites. Websites are no longer limited to being informational portals for business firms that are in need of a communication channel for sharing information with their end-users. In order for a website design to be successful, you have to consider much more than this initial functionality: your visitors and the user experience of your site.
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