Tag Archives: user engagement

armour_sets Theory

User Engagement: Learning from World of Warcraft

World of Warcraft will be 10 years old this year. Having dominated the gaming landscape this past decade, and with a new expansion due later this year, it is difficult to see any sign of major decline on the landscape. With over 6 million players, (down from a peak 12 million in 2010), WoW – its common acronym – continues to draw more than triple the players of its nearest rival. With each of these players paying around $15/month for the privilege, the numbers are huge.
Read the rest of this entry »

2013_08_06_featured Design

The Power of a Landing Page Video

Research suggests that our collective attention spans are getting shorter. In 2000, the average attention span for web-related activities was 12 seconds. By 2012, the average attention span for web-related activities came in at a blisteringly quick 8 seconds. This trend towards rapidly shrinking attention spans has serious implications for marketers, who are already vying for audience attention in an increasingly competitive and global marketplace.
Read the rest of this entry »

2013_07_22_featured2 Design

Asking “UXperts” — How to Improve Your Landing Pages with @SabinaIdler and @justinmifsud

This article was written by Rob Toledo and first published on the distilled blog.

We’re all “internet” people, right?

We’ve all got a grasp on how everything should work online and know exactly how websites should be designed.

But one thing I have learned over the past four years of working in the “internet world” is that online marketers are always statistical outliers when discussing UX/UI. We are never the average site visitor, and sometimes it can be near impossible to even pretend; it’s too hard to break away from our intricate web browsing habits. Don’t believe me? Ask your mom how she uses the internet and compare this to your own usage. I’m willing to guarantee they’re drastically different.
Read the rest of this entry »

social_media_header Theory

Social Media – How Engaging With Your Community Is Always A Win

Social Media has become an integral part of business today. Building a community for the target audience and managing the community is essential for building the fan base companies are trying to engage with. What are some of the ways people share content nowadays? How are businesses making websites and blogs more personable? And how do companies invite their community to contact them via social media?
Read the rest of this entry »

2013_07_10_featured Design

How Surprising Details In Web Design Affect The User Experience

The internet is maturing by the day. Websites in 2013 strive to be more accessible, more usable, and also more fun than ever before.

Fact is, a lot of them do so quite successfully. That is mainly for three reasons: (1) Web technologies evolve constantly, allowing for more and more advanced designs. (2) Technologies are more accessible than they used to be, empowering more people to use them. (3) People’s awareness of UX is growing, making them eager to offer more than just a working HTML site.
Read the rest of this entry »

2012_12_parallax_hovering_featured Design

Parallax Hovering And Its Engaging Quality For Web Design

Parallax effects are interactive by nature and still relatively new in web design. That’s why they are a great way to make your visitors curious, draw them in, and engage them with your website. On the web, as much as in the real world, we are quite cautious and like to be in control. At times, we are uncertain and appreciate instant feedback on our actions. We are curious and love to experience new things. Parallax effects, whether triggered by scrolling or hovering, answer to all of these needs.
Read the rest of this entry »

2012_01_featured_background_images Design

How Full Page Background Images Affect The User Experience

The user experience of a website has gained quite some importance in the last couple of years. A website is expected to be functional, reliable, and efficient nowadays. Besides these basics, it also needs to be engaging and fun. In order to stand out from your competitors and to make a lasting impression, you need to offer your visitors an experience worth remembering. You need to make sure they actually enjoy your website.
Read the rest of this entry »