Tag Archives: user-centered design

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The Best UX Articles of July 2014

With the baking summer sun outside, there are many places we’d rather be that cooped up in the office. No wonder then if you’ve struggled to keep up with the endless swathes of UX content.

With so much quality content out there, we take one more look back at July 2014. We’ve compiled the 5 best articles from July we feel are interesting, invaluable or otherwise a must read for anyone with an interest in UX.
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2013_09_02_featured_image Design

Does Your Website Design Appeal To The Right People?

So you have a website – and you know who you want your target group to be. Great. But how do you make sure you design your site for the right kind of people? How do you make sure to attract people that not only like your product – but that have the right age, lifestyle, or even money to buy it?

Obviously, your product already does a lot of the work. People who don’t like it, or who don’t think it will fit their current life situation, probably won’t be the majority of your visitors. Or will they? Do they even know they probably cannot afford your product? Do they know you are targeting a different age group? Or different gender?
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2013_08_15_structured_research Theory

Step By Step Guide To More Structured User Research

User research. A concept that has long found acceptance in most companies. We know that user centered design is important – and there are plenty of different job positions that ensure the user is included in the product development process.

Be it during the initial conceptual phase, or after a product is already for sale – the user decides whether a product is fun, useful, and easy to use – in other words whether or not it will be successful.
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2012_11_sanoma_featured Case Studies

Case Study: User Insights Validate & Optimize The New Nu.nl iPad App

  • With help of Usabilla Survey, we were able to make important improvements to the design before we launched our new Nu.nl app. Only 13 percent of the participants were able to identify a custom icon correctly. Lots of qualitative input allowed us to change the icon in time.

Annegien Bruins Slot,
Usability Specialist at Sanoma Media’s Online Performance Team

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trust Design

Cornerstones For Building Trust Into Your Website

Trust and confidence are important factors that users will take into account when considering your product or service. A high level of trust is of particular importance if your site includes any commercial elements. Research has shown that distrust of the Internet undermines e-commerce (pdf). The study shows that over 50% of users believe that “going online puts privacy at risk”.
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car Theory

How Personality Types Can Boost Your Conversion

When we create websites we often discuss different techniques that we work with. What is possible within the boundaries of a chosen tool and what isn’t? More often these concerns make place for something else: User Centered Design (UCD). The people who use a site become the primary concern. A fair idea, because a site needs to be interesting, intuitive and relevant for its audience.

Each audience has a different goal on your website. Besides these different goals, each individual visitor also has his own preferences. Preferences that cannot be changed because they define who we are and how we think and act. There are many different routes people can take on a website, which are based on these preferences.
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2012_07_02_featured Theory

Why The User Experience Can Or Cannot Be Designed

This is a guest post by our friend Paul Olyslager.

It seems an endless discussion whether the user experience can or cannot be designed. The difficulty of the discussion lies in the level of abstraction. I believe that is because everything is an experience and everyone is a user. There is no standard definition, nor consensus among the practitioners, of what experience design really is.

In this article I hope to shed some light on the issue. I will share my thoughts about the difficulties to design the user experience and give some practical tips how to overcome this challenge.
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86754321 Theory

Useful, Saleable, Buildable: The Role Of UX In Defining Requirements

This is a guest post by our friend Mike Hughes.

A mentor of mine is fond of giving the advice “Do what you love to do in the service of those who love what you do.” Whenever I hear UX professionals complain that they are continually having to promote the value of what they do, I wonder if they are serving the right people. If people in your organization are not seeing the value you add, maybe you haven’t positioned yourself where you can add the most value.

In this article I’ll explain how my role has evolved from that of a usability expert to that of a user experience (UX) architect. In making that transition, I have increased my impact on product strategy and I have established a higher perceived value in the organizations I work for. Essentially, I will discuss how my emphasis and contribution has shifted from just making the product usable, to defining a product that is useful, saleable, and buildable.

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btd69r708tp Theory

A Cry For Looking To Other Methods For User Centered Design

This guest post is written by our friend Tristan Weevers.

In 2004 and in 2005, Neville Stanton wrote two books with 200 methods and tools for Human Factors. In 2010, Chauncey Wilson added another 100 specific for user-centred design (UCD). In addition to books like these, people started to collect methods online. I found a lot of them, some better than others. However, it seems that no one really uses these collections, or even knows about them.

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