- Usabilla helps us to let the entire company see through the eyes of our customers.
Richard de Vries, Interaction Designer Freelancer
Case Studies
Tag Archives: user-centered design
Case Studies
Case Studies
Case Study: User Insights Validate & Optimize The New Nu.nl iPad App
- With help of Usabilla Survey, we were able to make important improvements to the design before we launched our new Nu.nl app. Only 13 percent of the participants were able to identify a custom icon correctly. Lots of qualitative input allowed us to change the icon in time.
Annegien Bruins Slot,
Usability Specialist at Sanoma Media’s Online Performance Team
Design
Cornerstones For Building Trust Into Your Website
Trust and confidence are important factors that users will take into account when considering your product or service. A high level of trust is of particular importance if your site includes any commercial elements. Research has shown that distrust of the Internet undermines e-commerce (pdf). The study shows that over 50% of users believe that “going online puts privacy at risk”.
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Theory
How Personality Types Can Boost Your Conversion
When we create websites we often discuss different techniques that we work with. What is possible within the boundaries of a chosen tool and what isn’t? More often these concerns make place for something else: User Centered Design (UCD). The people who use a site become the primary concern. A fair idea, because a site needs to be interesting, intuitive and relevant for its audience.
Each audience has a different goal on your website. Besides these different goals, each individual visitor also has his own preferences. Preferences that cannot be changed because they define who we are and how we think and act. There are many different routes people can take on a website, which are based on these preferences.
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Theory
Why The User Experience Can Or Cannot Be Designed
This is a guest post by our friend Paul Olyslager.
It seems an endless discussion whether the user experience can or cannot be designed. The difficulty of the discussion lies in the level of abstraction. I believe that is because everything is an experience and everyone is a user. There is no standard definition, nor consensus among the practitioners, of what experience design really is.
In this article I hope to shed some light on the issue. I will share my thoughts about the difficulties to design the user experience and give some practical tips how to overcome this challenge.
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Theory
Useful, Saleable, Buildable: The Role Of UX In Defining Requirements
This is a guest post by our friend Mike Hughes.
A mentor of mine is fond of giving the advice “Do what you love to do in the service of those who love what you do.” Whenever I hear UX professionals complain that they are continually having to promote the value of what they do, I wonder if they are serving the right people. If people in your organization are not seeing the value you add, maybe you haven’t positioned yourself where you can add the most value.
In this article I’ll explain how my role has evolved from that of a usability expert to that of a user experience (UX) architect. In making that transition, I have increased my impact on product strategy and I have established a higher perceived value in the organizations I work for. Essentially, I will discuss how my emphasis and contribution has shifted from just making the product usable, to defining a product that is useful, saleable, and buildable.
Theory
A Cry For Looking To Other Methods For User Centered Design
This guest post is written by our friend Tristan Weevers.
In 2004 and in 2005, Neville Stanton wrote two books with 200 methods and tools for Human Factors. In 2010, Chauncey Wilson added another 100 specific for user-centred design (UCD). In addition to books like these, people started to collect methods online. I found a lot of them, some better than others. However, it seems that no one really uses these collections, or even knows about them.
Design
Towards User Centered Design in 5 Steps
It’s nothing new anymore and I bet by now everyone has at some point heard about it: User Centered Design (UCD). UCD is a way of designing with a constant focus on the user. Designers are no longer free to express themselves in their work for any means, but they are forced to focus on what the user will like. OK, so you all understand the idea behind user centered design. But is it really that simple?
Design
Tailor a Perfectly Fitting Website in 6 Steps
A fashion and a web designer have a lot in common. They both design. But they also try to make something that is practical and pretty for their user. They even follow the same steps to get there. However, designing fashion is much more hands-on than designing a website. Fabrics are physically manufactured into a tangible piece of clothing. A web design on the other hand is made of digital pixels that are arranged on a screen. So, where am I getting with this?
Theory
From Plain User Testing to an Integrated UX Approach
This is a guest post from David Barker.
Why is it people are so keen to embrace user testing but reject other user experience design techniques? I have asked myself this question on many occasions. Especially given that the full potential of user testing can only be exploited within a wider UX strategy.
My first thoughts were that it is because user testing can be performed without making any change to the project lifecycle. It can be completed independently without affecting the project plan. In his book The inmates are running the asylum Alan Cooper makes a similar statement. He says: “The main reason why empirical user testing has been widely accepted in the high-tech business is that it fits easily into the existing sequence”.