Tag Archives: user behavior

The perfect hyperlink: choose your words carefully Demo UX Cases

The perfect hyperlink: choose your words carefully

People often don’t read webpages, but scan them. Good experience designers know this and take good care to provide the user with a clean headline and a prominent call to action. Great experience designers go a step further and adjust their copywriting and links to aid in the scanning. By striking a balance between informative and intriguing wording, people will be enticed to keep reading or explore the rest of the site. Some people will even do both!

Figure 1 - Subject of study - Nescafé

We wanted to test this for ourselves. How will users react to different worded hyperlinks in an otherwise identical website? Have a look at the remote test we have set up.

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