Tag Archives: usabilla case

The UX of 8 Leading Retail Sites Demo UX Cases

The UX of 8 Leading Retail Sites

It’s time to get some user feedback on these big retail sites we all use during the holiday season. Every year more people buy goods online. More than $18.7 billion has been spent online during November, representing a 15 percent increase over the same period in 2010. With the holiday shopping season upon us, we decided to test eight big online retailers in the lead up to Black Friday. Online retailers need to provide a pleasurable online customer experience by embracing the importance of usability and a good User Experience (UX). This gives us an opportunity to look at the similarities and differences of a large number of retail sites that all offer the same kind of service.
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Screen shot 2012-05-25 at 9.05.04 AM Demo UX Cases

User Feedback on Facebook pages: 8 ways to optimize

Do you want to know how you can improve the UX of your Facebook page? Customizing your Facebook page is a challenge because a big part of the design is already there. The limited insights that Facebook offers into your page statistics provide little evidence on which to base your design decisions. That’s why we conducted a remote usability test of the Facebook pages of eight of the world’s most popular brands. Based on the results, we offer eight tips that can help improve the conversion of your Facebook page and get you more ‘Likes’.

Why does this page do well? We'll explain in a minute.
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The UX of 8 leading banking websites Demo UX Cases

The UX of 8 leading banking websites

Every day millions of people deal with their personal finances on the Internet. Banks have to tie a lot of systems together to make this possible, and simultaneously ensure that other information is easily accessible. There are a lot of details for banks to cover on a website: information about mortgages, credit cards, locations, insurances, loans, and much more.

Results for one of the tasks in our report

Results for one of the tasks in our report

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Usabilla Report: The UX of 18 leading travel websites Demo UX Cases

Usabilla Report: The UX of 18 leading travel websites

Summer finally hit Amsterdam. In the vacation high season we decided to devote our very first quarterly user experience report to the travel sector. We lined up a total of 18 travel sites in three different categories (hotels, airlines, and comparison sites) and invited 800 participants to give feedback and perform simple tasks.

Report: UX in the Travel Sector (cover)Screenshot: Shatner made quite an impression on Priceline.com

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