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Tag Archives: usability

Book a cheap ticket: how four sites score on usability Demo UX Cases

Book a cheap ticket: how four sites score on usability

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How many times have you tried to book a ticket online and got frustrated by all the options and the cluttered information? Though travel sites embrace the importance of usability and constantly try to improve their sites, still they often fail to deliver a great customer experience (reference). The reason, in many cases, is that the goals  of the travel site and that of the user conflict. You might be stressfully looking for a last-minute ticket to see your loved one, while the travel site wants to sell you a package of vacations to Mallorca. It’s not the right moment, but the travel website unfortunately doesn’t know it, and craves to convert… Result? FAIL!

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Test before you spend: simple early stage user testing Design

Test before you spend: simple early stage user testing

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An astonishing design, wide content, and innovative interactive elements might be of no use if not focused on the future user. The actual users foreknowledge, needs, and interests must be met to offer both a satisfying source of information and positive user experience. This sounds complicated, but really, user centred design is just a matter of the right approach. The key is to start user testing early…

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Boost Your Web Credibility: Learn From The Pro’s Demo UX Cases

Boost Your Web Credibility: Learn From The Pro’s

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As promised, we’re back with the results from our web credibility test case that we previously introduced. We are very pleased with the results as they seem to be in line with previous findings on web credibility by experts in the field. The findings of this test case support the assumption that different aspects on a website can either increase or decrease it’s perceived web credibility.

Figure 1 – heatmap showing elements that were perceived to increase the website’s credibility

Figure 1 – heatmap showing elements that were perceived to increase the website’s credibility

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Help us to unravel credibility on web pages Demo UX Cases

Help us to unravel credibility on web pages

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Credibility in many cases is the most important driver for conversions. Recently we’ve been experimenting with new tasks to determine factors that influence credibility on webpages. A demo case with Mint helped us to determine how people react to questions about the credibility of a webpage. Based on this pilot we’ve set up another study to measure drivers for credibility on six other websites.

Test introduction - Click to participate (3 minutes)

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We’re hiring: Online marketeer with passion for UX in Amsterdam / SF Announcements

We’re hiring: Online marketeer with passion for UX in Amsterdam / SF

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We’re an Amsterdam based international web startup and are looking for an experienced online marketeer with an obvious interest in user experience and usability. Usabilla offers an online platform for fast and simple remote usability testing. Our users include more than 7500 usability experts, designers, web analysts, and marketeers from the USA, Western Europe, South America, and the rest of the world. Companies like Discovery Channel, Electronic Arts, Booking.com, Sony, and the US Government use our product to collect valuable feedback from their users with small usability tests.

In the upcoming months we’re going to expand our team. We’re looking for an experienced online marketeer to join our team in Amsterdam or kickstart our (remote) team in San Francisco. With your help we’re going to work out a solid online marketing strategy, build strong relations with our customers and partners, and grow to over 100.000 accounts in the upcoming two years.

Are you up for the challenge to work with a company that breathes user experience and usability and works with the worlds’ leading UX professionals and marketeers? Do you want to learn from the challenges that come with building a large, enthusiastic user base for a fast growing web startup? Do you like to work in the absolute center of Amsterdam in an awesome office with other cool startups or help us to set up shop in San Francisco? Join our team!

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Why do you trust Mint? Takeaways from a visual survey Demo UX Cases

Why do you trust Mint? Takeaways from a visual survey

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Two weeks ago we published four tiny visual surveys to help inspire Usabilla users. Our users and visitors participated in these surveys and shared their feedback on different webpages. We will share the results of these test cases to give you an idea of how these short visual surveys can help you understanding your users. As requested we will start with a selection of the results from the Mint demo case: “Click on the things that make you trust Mint. Please explain why.”

We analyzed the results 177 participants in this survey. These participants answered the question with 596 points (3.4 points / participant) and explained with 140 notes (0.8 / participant). We will share four takeaways based on a selection of their feedback.

Heatmap

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Feeding the hunger of data junkies with Google Docs How-tos

Feeding the hunger of data junkies with Google Docs

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Last week we silently released the first version of our API. Sido explained our new XML export options and the new API key in his last blogpost. In short: we’ve implemented two new XML export options. You can use these exports to create XML files with the content of your test and the results of your test. We built this feature as a first step in opening up Usabilla and to make the data you collect in Usabilla accessible in any other tool. To demonstrate some of the possibilities with these new feeds, I’ve created a Google Spreadsheet that imports test results. In this post I will explain step by step how this Spreadsheet works and how you can build your own.

xml-export-gdocs

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Improvements in the test interface Announcements

Improvements in the test interface

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One of our most important focus points is the usability of our own test interface. Participating in a Usabilla test must be simple, fun, and way more exciting than a standard survey. In the past year we’ve released about 15 iterations on our test interface. Each iteration was based on feedback from participants, users, and experts using Usabilla. We’ve just released a small update and we think this update solves the most important usability issues of our test interface.

Problem: Participants don’t have a clue that they can add notes.

Usabilla is primary a quantitative tool. Notes add a qualitative aspect to the tests and are of in many cases of great help to interpret test results.  If you run a test case with for example 250 participants and all those 250 participants add 20 points with notes, your ‘lean & mean’ test is probably no longer ‘lean & mean’. This is the reason why we focus on points as primary response and notes as secondary. Unfortunately in our previous releases we didn’t manage to find a good balance between these two interactions.

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