Tag Archives: usability

2013_11_faces_featured Design

The Effect of Human Faces in Web Design

Human faces are very powerful. User Experience designer Aarron Walter describes in his book Designing for Emotion why we appreciate human faces so much. He explains that we are constantly exploring the world around us by looking for something familiar. Familiarity gives us a feeling of comfort and reassurance.

“When we see a face, we are automatically triggered to feel something or to empathize with that person. If we recognize content on a website — such as a problem, dilemma, habit or whatever else — we feel connected and understood.” (Not Just Pretty: Building Emotion Into Your Websites by Sabina Idler)
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featured Design

3 Things Every Ecommerce Business Should User Test

When it comes to ecommerce, the minor details relate to major consequences. The whole existence of these sites relies on their customers, their visitors. Ensuring these visitors not only convert, but continually return to convert is key to their business. Conversion rates are the key metric through which an ecommerce site can gauge their success. Maintaining these are as high as possible are key to happy customer and a happy company. Affected by all manner of adjustments to layout, process and speed; it is essential to find which of these issues are holding back the website, and fix them pronto.
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featured Design

Contact Pages – Good vs Bad

A thought-through contact section or page is critical to the success of your website. Why? Simply because visitors – be it your current or potential clients – will more than likely want to contact you at some point. And when they do, you better make it a positive experience for them. Even though your interaction is probably going to be mediated, it is important to make your visitors feel welcome, understood, and appreciated.
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uytre How-tos

All about Conversion Rates

Conversion rates are an essential statistic for website owners. You need to know how many customers are of value to you: such as buying a product or subscribing to your newsletter. The conversion rate is this number compared to the number of people visiting your website; often expressed as a percentage.

Low conversion rates are akin to a shop where everyone walks around to look at your displays, but don’t actually buy anything. The counter is empty and your till is gathering dust.
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2013_10_UX_featured Design

5 Critical Aspects Of Your User Experience

The user experience. Everyone talks about it. Finally. It’s a joy watching the field grow and getting recognized. People are beginning to realize that there is more to online success than having a functional website in place. More even than a high google ranking and good usability. By now, even the smallest company has found its way online, web technologies have evolved drastically, and with that people’s expectations have grown.
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Screen-shot-2012-06-27-at-3.45.33-PM Design

The ABC of Usability – Part 9

The latest installment in our monthly list of User Experience terms.

Each month, we are adding new terms to our existing glossary of Usability and UX definitions; terms we deem useful, interesting or – hopefully – a mixture of the two!

Discover new terms, learn more of the ones you thought you knew and find out interesting, little known, details.
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2013_02_usability_ecommerce_featured Theory

Is Your eCommerce Website Suffering From Usability Issues?

The usability of your ecommerce site can make or break potential sales. How can you tell if usability is an issue and, more importantly, how can you improve it? First, give it a go yourself. It’s probably been awhile since you’ve used your site like a customer. Navigate the steps through your customer’s eyes and see how difficult it is to find items. Making your website more user friendly should be a continuous process — never assume that your site can’t be improved. After all, each incomplete order may be tied to a potential customer you may never get back.
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2013_live_examples_featured Theory

10 Easy Ways To Gain Targeted Insights Into The User Behaviour

When optimizing your website for more conversion, there are several factors that matter. Some things, such as the usability and accessibility of your content, can easily be tested and optimized before your site goes live. Then, after launch, there are lots of things that you can measure, such as where people come from, what pages they look at, how long they visit, or where they decide to leave you site.

These insights can be quite interesting and they can certainly help you improve your conversion — if you know how to interpret them. In order to take specific action on any analytical data, you need to understand why people act the way they do on your site. What are their goals? What is their motivation? Why do they leave without making a purchase?
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2013_01_typography_jarrod_featured Theory

Web Designers Need To Remember Typography Influences Usability

Whether your web design skills were acquired through formal education or self-taught learning, there is one aspect of design that commonly gets overlooked — typography. In the following, we’ll take a look at what typography really is, why it affects the usability of your website, and how you can use typography to rise your design to the next level.
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2012_10_featured_Jessica Design

How To Avoid Web Design Mistakes That Interfere With Usability

This is a guest post by Jessica Velasco.

If you are new to the design field, creating a website may seem a daunting task. There are so many things to consider; you’re probably worrying about your clients’ requests, the aesthetic feeling you hope to induce, and tons of other creative nuances. However, the real challenge is combining all these requirements in a website that is usable.

If you are a veteran designer, you already know how important the usability of a website is. Yet, for both rookies and veterans, it can be easy to slip into the creative mode and disregard the true purpose of web design – to meet the needs of the users.
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