Tag Archives: ucd

featured Theory

Profit Centered Design vs User Centered Design

A month ago, Facebook revealed another redesign. Just as we’d gotten used to their last iteration, in came a fresh new look. Though fresh is perhaps the wrong choice of term. The news feed redesign initially took many aback, holding a somewhat retro feel. Current trends all point towards flat and minimalism. Facebook had done the opposite.

Out of a cacophony of outcries – a standard reaction to any Facebook change – came one interesting article from Dustin Curtis. His article claimed Facebook had originally planned to move towards the generic flat design. However, decreased ad impressions in this new – beautiful – design had led to a design reversal. A reversal towards something more ‘practical’.
Read the rest of this entry »

2013_01_prioritizing_the_web_featured Design

Getting Your Design Priorities Right (With Focus On The User)

The web of 2013 is complex and ever-growing. In January, there were already 13.81 billion indexed web pages worldwide. That makes 13,810,000,000 web pages — which is a lot. But not only the number of websites has skyrocketed, they have also become a lot more complex. New technologies allow for new trends. New trends result in new standards. New standards create rising expectations among users.
Read the rest of this entry »

car Theory

How Personality Types Can Boost Your Conversion

When we create websites we often discuss different techniques that we work with. What is possible within the boundaries of a chosen tool and what isn’t? More often these concerns make place for something else: User Centered Design (UCD). The people who use a site become the primary concern. A fair idea, because a site needs to be interesting, intuitive and relevant for its audience.

Each audience has a different goal on your website. Besides these different goals, each individual visitor also has his own preferences. Preferences that cannot be changed because they define who we are and how we think and act. There are many different routes people can take on a website, which are based on these preferences.
Read the rest of this entry »

featured_image Theory

Guaranteed Success With Emotional Marketing In Only 5 Steps

Any good marketing strategy is built on emotions. This is not a secret. What seems to be a secret at times is how we know which emotions to work with. It can be quite tricky to appeal to a target group and to actually reach the right people with a marketing campaign. Here are the good news: It doesn’t have to be that tricky. Most of you might not know about it, but there is a great way to turn your target group into real and tangible people to help you better understand what makes your customers tick: The so called Sinus Milieus.

In this article, I will briefly introduce the concept behind Sinus Milieus and then guide you through 5 steps towards effective emotional marketing. If you are in a position where you need to reach people, I really recommend you to read on.

Read the rest of this entry »

Screen shot 2012-04-24 at 5.14.56 PM Design

Different Ways To Approach User Centred Design

User testing. Everyone knows it, everyone does it, or at least knows he should be doing it when creating user interfaces. Over time many different kinds of user testing, such as classic in-lab user testing, remote, or automated user testing, have evolved. They are all based on the same idea: user centred design. And they all have their advantages and their disadvantages. Let’s look into different approaches to user centred design and how the saying ‘many a little makes a mickle’ applies to automated remote user testing.

Read the rest of this entry »

User Experience diagram Announcements

User Experience diagram

User Experience diagram, originally uploaded by Paul Veugen.

User Experience is more than only usability. The above image is based on Peter Morville’s UX honeycomb and illustrates six basic elements of user experience. These six elements are divided into an inner & outer circle. Desirable, credible, & valuable are more intrinsic values. Findable, Accessible, & Usable are more extrinsic. These elements can be used as a guideline for testing.