As promised, we’re back with the results from our web credibility test case that we previously introduced. We are very pleased with the results as they seem to be in line with previous findings on web credibility by experts in the field. The findings of this test case support the assumption that different aspects on a website can either increase or decrease it’s perceived web credibility.
Tag Archives: trustworthiness
Credibility in many cases is the most important driver for conversions. Recently we’ve been experimenting with new tasks to determine factors that influence credibility on webpages. A demo case with Mint helped us to determine how people react to questions about the credibility of a webpage. Based on this pilot we’ve set up another study to measure drivers for credibility on six other websites.