Summer finally hit Amsterdam. In the vacation high season we decided to devote our very first quarterly user experience report to the travel sector. We lined up a total of 18 travel sites in three different categories (hotels, airlines, and comparison sites) and invited 800 participants to give feedback and perform simple tasks.
Tag Archives: trust
Trust keeps coming back as one of the most important factors in the user experience of websites. We delve deeper in the theory of credibility impact by B.J. Fogg and team up with our office neighbors Springest to shed light on the credibility of homepages in the Learning & Development sector. Let us show you how to use simple guidelines to ensure your sites are designed for credibility—they are easy to implement and they definitely payoff.
As promised, we’re back with the results from our web credibility test case that we previously introduced. We are very pleased with the results as they seem to be in line with previous findings on web credibility by experts in the field. The findings of this test case support the assumption that different aspects on a website can either increase or decrease it’s perceived web credibility.
Credibility in many cases is the most important driver for conversions. Recently we’ve been experimenting with new tasks to determine factors that influence credibility on webpages. A demo case with Mint helped us to determine how people react to questions about the credibility of a webpage. Based on this pilot we’ve set up another study to measure drivers for credibility on six other websites.
Two weeks ago we published four tiny visual surveys to help inspire Usabilla users. Our users and visitors participated in these surveys and shared their feedback on different webpages. We will share the results of these test cases to give you an idea of how these short visual surveys can help you understanding your users. As requested we will start with a selection of the results from the Mint demo case: “Click on the things that make you trust Mint. Please explain why.”
We analyzed the results 177 participants in this survey. These participants answered the question with 596 points (3.4 points / participant) and explained with 140 notes (0.8 / participant). We will share four takeaways based on a selection of their feedback.