Tag Archives: tools

The Future of Customer Interaction Tools Design

The Future of Customer Interaction Tools

Because we offer Software as a Service, we need to keep clients happy month after month. A renewed membership is just as important to us as spreading the gospel of easy design feedback to people who haven’t heard of us. If we want our customers to love our service, we have to focus on the UX of long-term relationships. This is what we want to achieve, interaction by interaction:
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fashion_week-1 Design

Lessons Web Designers Can Draw From the Fashion Industry

Fashion is a reflection of the times, and by definition, it is constantly changing. Social events, technological advances, and political movements all shape the spirit of our times. Designers from across the various creative industries try to capture the mood of our times through their creations.

  • Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.

— Coco Chanel

How important is it to be fashionable, or trendy, in web design? I would argue that it is of great importance. The look and feel of a web page or mobile app directly affects how users perceive your brand. Keeping a web page looking fresh and updated is key to maintaining the customer’s interest and attention; instilling in the user a sense of credibility and trustworthiness; and letting the professional world know that you’re at the top of your game. Consequently, as a web designer it is important to move with the times, to continually push yourself and maintain a forward-thinking and fresh style.

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storytelling Theory

Why We Need Better Tools to Tell Stories With

Once in a while, I come across an immersive, beautiful piece of interactive storytelling in my browser. It uses the capabilities of the Internet to create an experience that cannot be created on any other medium.

But I don’t see them often. They’re mostly called an experiment. Interactive stories are being passed on to me by enthusiastic nerds who say that it ‘demonstrates so well what technology X is capable off’, without much attention for the story itself.

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Screen-shot-2012-06-11-at-2.27 Design

Tailor a Perfectly Fitting Website in 6 Steps

A fashion and a web designer have a lot in common. They both design. But they also try to make something that is practical and pretty for their user. They even follow the same steps to get there. However, designing fashion is much more hands-on than designing a website. Fabrics are physically manufactured into a tangible piece of clothing. A web design on the other hand is made of digital pixels that are arranged on a screen. So, where am I getting with this?

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My time as an intern at Usabilla Announcements

My time as an intern at Usabilla

Suzanne helped Usabilla a great deal this summer. Her design skills proved invaluable, most of all in creating user flows and thinking about the user experience of our upcoming backend. It was great to have her as an intern, both on a professional and on a personal level! Suzanne was so kind to write a bit about how she experienced her time here, which you can read below. All the best Suzanne! — The Usabilla team

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Screen-shot-2012-06-12-at-2.27 Design

5 Quick Wins For Your Website’s User Experience

You don’t have to be an expert in usability guidelines and research methods to improve the user experience on your website. Sure, there are countless methods and tools to measure, analyze, test, and improve the user experience. But a lot of these are tools for specialists, who have gotten down the basics. They already improved their design with a lot of quick and small wins.

Here is a list of things you can do yourself to improve the user experience (UX) on your website today.

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Re-order your test pages Announcements

Re-order your test pages

Designing your tests just got a bit easier: you can re-arrange pages in the Test detail tab now. Just click the Move up ↑ or Move down ↓ buttons at the top right corner of every page-section of your test. Here, take a look:

Move your testpages up and down in the test details tab

Shuffle your testpages around in the test details tab

We hope you enjoy this improvement, and as always we appreciate any and all feedback. Feel free to leave a comment below or tweet us any suggestions or questions at @usabilla.

Test before you spend: simple early stage user testing Design

Test before you spend: simple early stage user testing

An astonishing design, wide content, and innovative interactive elements might be of no use if not focused on the future user. The actual users foreknowledge, needs, and interests must be met to offer both a satisfying source of information and positive user experience. This sounds complicated, but really, user centred design is just a matter of the right approach. The key is to start user testing early…

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3 hours, 4 tools, 1 test: +19% conversion rate Demo UX Cases

3 hours, 4 tools, 1 test: +19% conversion rate

There are many many online tools out there that help you test and improve almost any aspect of your website. It can be very convenient to not only look at these tools separately, but to combine their advantages into one single test. Matthew Niederberger, a specialist when it comes to online optimization, shares his experience with such an ‘hybrid’ test case on his blog actualinsights.com. We are very happy to get some great insights about how Matthew set up a complete usabillity test in only three hours combining Usabilla with Wufoo, Kampyle, and Mailchimp. Aim of the test was to find out about users preferences for different design variations.

 

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