Tag Archives: testing

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3 Things Every Ecommerce Business Should User Test

When it comes to ecommerce, the minor details relate to major consequences. The whole existence of these sites relies on their customers, their visitors. Ensuring these visitors not only convert, but continually return to convert is key to their business. Conversion rates are the key metric through which an ecommerce site can gauge their success. Maintaining these are as high as possible are key to happy customer and a happy company. Affected by all manner of adjustments to layout, process and speed; it is essential to find which of these issues are holding back the website, and fix them pronto.
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Screen shot 2012-07-06 at 2.02.39 PM Demo UX Cases

A user test on decoy pricing: steer decisions and increase conversion

Do subjects like human behavior, mental models and cognitive science give you a kick? It does so to us at Usabilla, so we try to share some of the exciting stories we read in posts about Piaget’s theory or the Vampire Effect. Today we’d like to write about the decoy effect, an effect we saw described for the first time in one of our favourite books Predictably Irrational: The hidden forces that shape our decisions, written by Dan Ariely. The effect can shortly be described as follows:

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Screen shot 2012-06-25 at 3.34.47 PM Theory

Test Everything You Got, Regardless Of Its Polish Or Fidelity

Sketches, wireframes, et al -- all worthy of testing

Sketches, wireframes, et al -- all worthy of testing

Whether you test your work on a regular cadence or only once or twice per cycle, the inevitable question that arises is what to actually test. We start to wrestle with the pressure of maximizing our time and money spent on testing and getting the most insight for that expense. Is it best to put a rough sketch of an idea in front of potential or existing customers or to wait until there’s a more fleshed out version to show? Should it be clickable (really clickable, i.e., working code) or a mocked up experience created using Axure, Powerpoint, Fireworks or any other tool?

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