Tag Archives: testcase

Screen shot 2012-05-21 at 2.05.28 PM Demo UX Cases

User Experience Report: The 2012 Presidential Candidates’ Home Pages

The impending 2012 US presidential election looms closer every week, and offers an excellent opportunity to take a good look at the home pages of the two primary candidates: Democrat incumbent President Barack Obama and Republican challenger Mitt Romney.

We created a visual Usabilla survey to benchmark the home pages of the two presidential candidates against each other. We focussed on the user experience and usability similarities and differences of the candidate websites. The feedback of our test participants led to interesting findings and helped us to understand how the home pages of the two leading candidates for the 2012 US Presidential Election differ from other websites.

Read on for the highlights of this interesting UX case study, or download the full report.
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How the leading Dutch news network was improved with user feedback Demo UX Cases

How the leading Dutch news network was improved with user feedback

NU.nl, the biggest news network in the Netherlands, redesigned it’s website this year. The main objective of the redesign was to improve the overall user experience and retaining the clear presentation of content, which the website is known for. One specific goal was to direct more visitors from the homepage to the content that the news network offers on different topics. Annemarie Boon, usability specialist at Sanoma Media, used Usabilla in the process to achieve this goal. Thank you Annemarie, for being so kind to share your findings with us.

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Book a cheap ticket: how four sites score on usability Demo UX Cases

Book a cheap ticket: how four sites score on usability

How many times have you tried to book a ticket online and got frustrated by all the options and the cluttered information? Though travel sites embrace the importance of usability and constantly try to improve their sites, still they often fail to deliver a great customer experience (reference). The reason, in many cases, is that the goals  of the travel site and that of the user conflict. You might be stressfully looking for a last-minute ticket to see your loved one, while the travel site wants to sell you a package of vacations to Mallorca. It’s not the right moment, but the travel website unfortunately doesn’t know it, and craves to convert… Result? FAIL!

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Help us to unravel credibility on web pages Demo UX Cases

Help us to unravel credibility on web pages

Credibility in many cases is the most important driver for conversions. Recently we’ve been experimenting with new tasks to determine factors that influence credibility on webpages. A demo case with Mint helped us to determine how people react to questions about the credibility of a webpage. Based on this pilot we’ve set up another study to measure drivers for credibility on six other websites.

Test introduction - Click to participate (3 minutes)

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First testcase: The Next Web 2009 Announcements

First testcase: The Next Web 2009

The past months we’ve been working on a prototype for our online usability testsuite. The enthousiasm and efforts of our team are beginning to pay off. We’re making big progress on the both the backend and frontend.

Last week we kicked off with a basic test of our frontend and asked users to give their feedback on the website of The Next Web 2009. With the help of some early beta subscribers we collected an interesting dataset, which can be used to optimize our analysis. We could still use some extra input from others, so if you’re curious and want to be one of the first to start your own simple usability test in the future: sign up for our beta.

Usabilla - Feedback for The Next Web 2009