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turtle_rabbit Theory

How metaphors can improve your user experience

“The way we think, what we experience, and what we do every day is very much a matter of metaphor.”

In their frequently cited book Metaphors we live by, Lakoff and Johnson demonstrate the important role of metaphors in our language, and also in our every day life. They claim that our conceptual system is largely metaphorical, which means that we use metaphors to reason and understand the world.

Conceptual metaphors link a familiar concept with one that is unfamiliar. They help us better understand something that might otherwise be too complex or too abstract for our mind to grasp. Conceptual metaphors make abstract concepts more concrete and therefore bring them within our reach.
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