Tag Archives: smurfs

Best of Usabilla 2011: A Roundup of Our Favorite Posts Theory

Best of Usabilla 2011: A Roundup of Our Favorite Posts

What a year it was! While working on some very cool stuff we have to show you in 2012, we also have some time for introspection. Hereby an overview of our favorite articles. We had a lot of fun making the blog what it is now, and are eager to keep at it in the new year. Thank you so much for reading, and stay tuned for a lot more!
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2013_02_featured_smurfs Theory

These Smurfalicious personas will engage your users

Have you ever wondered what it would be like if you had to do business with the Smurfs? There are more than one hundred Smurfs, each one with its own idiosyncrasy, traits and quirks that demand special attention and care. How would you communicate to each Smurf? How would you engage each Smurf to listen to you, and eventually buy what you’re selling? Quite a smurfy-question don’t you think?

Well, here at Usabilla we always spend our time constructively thinking of major issues like this. So we smurfed our research and we present it to you.

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