Many sites are designed to convert visitors into users by getting them to create an account. The sign-up form is the last hurdle a soon-to-be user needs to jump over, and it’s crucial that you make that hurdle as low and non-threatening as possible. In this post I will provide design suggestions for solid sign-up forms for web services and applications. Many forms can be improved by making them more targeted, more persuasive, or by keeping them as brief as possible. I will use examples from my list of sign-up forms on Usabilla Discover that shine in these areas.