Tag Archives: SEO

Squarespace Theory

How Google thinks a top rated site should look

The development of SEO and Google’s algorithms is interconnected and interdependent. Every change Google makes to its searching algorithm affects search results in some way. Everything Google has done since 2011 is focused on secure search, protecting their data and online privacy, and, let’s be honest, monetizing their data. “Pandas”, “Penguins”, “Hummingbirds” and Graph Carousel are a part of a long-term multicomponent strategy. They show that the results of searching become more complicated and relevant, not limited to one query.

Google has its idea of what top websites should look like, and people in SEO either follow Google’s prescriptions or try to overcome the algorithm. They improve technologies and Google reacts by changing their algorithms. In response, marketing strategies must change to adapt these new search algorithms. And the process continues.
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GTY_robot_internet_nt_131213_16x9_992 Theory

Humans Now Account for Less Than 40% of Web Traffic

You might assume that all web traffic is generated by actual people browsing the internet, but actually you would be wrong. In fact, statistically the human race is now a minority on the internet. Does this mean your pets are browsing the internet while you’re asleep? No! What it does mean is that now a days, bots are generating more internet traffic than humans.
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2013_02_SEO_featured Theory

5 SEO Tips That Help You Stay On The Good Side Of Search Engines

Plenty of information is out there today about things people can do to improve their SEO. However, those who are new to developing sites might not realize that quite a few things that were once common practice – even though they were black hat techniques – could cause huge problems for a site if someone tries them today.
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benifits-of-outsourcing5 Theory

5 Reasons To Outsource Search Engine Optimization

In this guest post Alexis Thompson shares with us her thoughts on outsourcing SEO work.

The Business Process Outsourcing Industry has been growing since the start of the new millennium. A lot of giant businesses, such as Coca Cola, have been outsourcing some of their business processes to third party services providers. In this article, we will talk about five reasons why outsourcing SEO work is good and why you should consider it, too.

1. SEO requires expertise

Search Engine Optimization (SEO) is not as easy as you might think. If you’re a beginner in the world of internet marketing and not specialized in SEO, don’t make the mistake and consider yourself an expert. SEO can be a very complicated subject that won’t work successfully if you have only little knowledge about it. It’s greatly recommended to hire an SEO professional, leaving important decisions to the real “king of the trade”. External SEO specialists not only have the required expertise in the field, they also work with the latest and most effective SEO marketing tools for more refined improvements.

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featured Links

Our 5 Favorite Articles On UX (May 2012)

As community manager and writer at Usabilla, I stumble over quite a number of interesting articles every day. Whenever I read something interesting, I tweet or retweet it in the hope that more people will see and enjoy it. Now, twitter can be a tricky thing. People easily miss your stuff, especially if you are not persistent enough to tweet the same link over and over.

Today it’s the last day of the month and we would like to share with you our favorite articles from this month. Let me give you just a brief summary on each of them and then let you decide for yourself if they are worth your time. I bet they are, though.
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Screen shot 2012-06-27 at 3.45.33 PM Theory

The Usability ABC – part 5

Today I’ll complement our Usability ABC with five online marketing related terms. Even though the online marketeers among us are most certainly familiar with the terms, for those who aren’t these definitions might come in handy: SEO, traffic, Conversion rate, Weblog, Unique site visitor. Again, these items are added to our growing page of usability terms.

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