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outsourcing Theory

5 Reasons To Outsource Search Engine Optimization

In this guest post Alexis Thompson shares with us her thoughts on outsourcing SEO work.

The Business Process Outsourcing Industry has been growing since the start of the new millennium. A lot of giant businesses, such as Coca Cola, have been outsourcing some of their business processes to third party services providers. In this article, we will talk about five reasons why outsourcing SEO work is good and why you should consider it, too.

1. SEO requires expertise

Search Engine Optimization (SEO) is not as easy as you might think. If you’re a beginner in the world of internet marketing and not specialized in SEO, don’t make the mistake and consider yourself an expert. SEO can be a very complicated subject that won’t work successfully if you have only little knowledge about it. It’s greatly recommended to hire an SEO professional, leaving important decisions to the real “king of the trade”. External SEO specialists not only have the required expertise in the field, they also work with the latest and most effective SEO marketing tools for more refined improvements.

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Our 5 Favorite Articles On UX (May 2012)

As community manager and writer at Usabilla, I stumble over quite a number of interesting articles every day. Whenever I read something interesting, I tweet or retweet it in the hope that more people will see and enjoy it. Now, twitter can be a tricky thing. People easily miss your stuff, especially if you are not persistent enough to tweet the same link over and over.

Today it’s the last day of the month and we would like to share with you our favorite articles from this month. Let me give you just a brief summary on each of them and then let you decide for yourself if they are worth your time. I bet they are, though.
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