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Underdogs beat Expedia in usability showdown Demo UX Cases

Underdogs beat Expedia in usability showdown

The international travel site Expedia (Alexa Rank 816) gets defeated by its competitors Hotwire, Priceline, and Travelocity on basic usability tasks. Expedia performed the worst in a usability showdown between the four major international travel sites. A total of 148 people participated in this usability test and tried to perform three basic tasks on one of the four websites.

Alexa rank for Expedia, Hotwire, Travelocity, and Priceline

Alexa rank for Expedia, Hotwire, Travelocity, and Priceline

Book a room in Amsterdam

The 148 participants tried to book a hotel room in Amsterdam in a certain price range on one of the four big travel websites. They had to find a way to search for a hotel room (task 1), limit their search on price (task 2), and book a room in the correct price range (task 3). The task performance was measured by the success rate and the time per task.

Expedia homepage

Expedia, Hotwire, Travelocity, and Priceline

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