The customer is king. And we want the king to feel comfortable, right? Especially on the Web, where people can leave our site with only a mouse click, it is essential to keep them happy. Happy customers will stay to find the information they came for, they are more willing to trust us, and they will be more likely to spend their money with us. There are many different things you can do to make your customers comfortable, one of them is by making them feeling safe.
Here are some tricks that I discovered to help you make your users feel safe and as a consequence comfortable enough to spend their money on your site.