Tag Archives: retail

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Establish A Killer Ecommerce Presence: What You Need

Wealth distribution is becoming more and more lopsided in all areas of life, and the story is no different in the realm of ecommerce. Within the gargantuan $198 billion dollar pie of online annual purchasing, more than 75% is commandeered by the top 500 etailers. So how does the little person wrest their share of sales from the 1%? It all begins with an appealing, easy-to-use vending site. Here are the essentials:
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The UX of 8 Leading Retail Sites Demo UX Cases

The UX of 8 Leading Retail Sites

It’s time to get some user feedback on these big retail sites we all use during the holiday season. Every year more people buy goods online. More than $18.7 billion has been spent online during November, representing a 15 percent increase over the same period in 2010. With the holiday shopping season upon us, we decided to test eight big online retailers in the lead up to Black Friday. Online retailers need to provide a pleasurable online customer experience by embracing the importance of usability and a good User Experience (UX). This gives us an opportunity to look at the similarities and differences of a large number of retail sites that all offer the same kind of service.
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