Tag Archives: research

2012_11_featured_Tomer_2 UX Videos

UX Videos By Tomer Sharon

This video post kicks off our new video channel, moderated by Tomer Sharon.

Tomer Sharon is a UX researcher at Google and author of the book It’s our research. In this video, Tomer introduces himself and the topics which will be covered in this channel.

We are very excited to feature this new category on our blog. Our heartfelt thanks to Tomer for sharing his UX insights with the Usabilla community.
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Screen shot 2012-06-27 at 3.11.51 PM Theory

From Plain User Testing to an Integrated UX Approach

This is a guest post from David Barker.

Why is it people are so keen to embrace user testing but reject other user experience design techniques? I have asked myself this question on many occasions. Especially given that the full potential of user testing can only be exploited within a wider UX strategy.

My first thoughts were that it is because user testing can be performed without making any change to the project lifecycle. It can be completed independently without affecting the project plan. In his book The inmates are running the asylum Alan Cooper makes a similar statement. He says: “The main reason why empirical user testing has been widely accepted in the high-tech business is that it fits easily into the existing sequence”.

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Reliable User Research and The Click of Recognition Theory

Reliable User Research and The Click of Recognition

The usability data that we collect from remote testing comes in two forms: quantitative and qualitative. We can express quantitative data with numbers, such as how long a user stayed on a page, how many visits a page gets, or by serving up a survey asking users to rate an aspect of a site on a numerical scale. On the other hand, qualitative data is generally expressed in words, such as answers to open ended survey questions. Tests can also collect visual qualitative data such users’ facial expressions, but even then, those are translated into nominal data like “looked frustrated” for analysis and communication purposes.

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Upgrade and get a free copy of ‘Remote Research’ Announcements

Upgrade and get a free copy of ‘Remote Research’

We made an interesting deal with Rosenfeld Media.  If you upgrade your account to a standard or large plan now, you’ll receive a free copy of Rosenfeld Media’s newest publication: “Remote Research” by Nate Bolt and Tony Tulathimutte from Bolt | Peters. “Remote Research” is a must read for everyone who wants to learn more about the ins-and-outs of remote testing. Nate and Tony are excellent guides in the world of remote research and share their experiences in more than 200 usability tests in this funny and easy-to-read book.

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Cover - Remote Research Backcover - Remote Research

What others say about this book

“Nate and Tony have done it! They’ve described beautifully one of the user experience profession’s best-kept secrets—conducting remote usability tests. This book is a must-have for anyone thinking about remote testing, since it tackles everything you need from soup to nuts. I can’t wait to get a copy for my own bookshelf. Oh, it also will melt your face remotely.”
Jared Spool CEO and Founding Principal, User Interface Engineering

“Remote user research helped us find a good mix of users whose intent was to conduct the same tasks that we were examining on the AAA TripTik Travel Planner. It was thrilling for our team of developers, researchers, and managers to watch and hear travelers interact with the application in their own environments.”
Renuka Sastri Manager of Publishing Marketing, AAA

“The techniques in this book will make every designer’s and user researcher’s life much easier. Nate and Tony use the attitude and power of Web 2.0 technologies to create a new way of thinking about user experience research. They share their expertise clearly, concisely, and with a great sense of humor, giving practitioners step-by-step details to conduct remote research of virtually any complexity.”
Mike Kuniavsky author, Observing the User Experience

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