Children are becoming an increasingly important target group on the web. Good usability and high user experience are crucial aspects for a successful website. Early and repetitive user testing is the way to go. If we address children on our website, we need to focus on what they want. We need to include children as a target group in our user testing.
In this post I’d like to take a look at usability testing with different age groups. First, let’s have a look at the question-answer process to understand the importance of cognitive abilities. I will then briefly introduce Piaget’s theory of cognitive growth and explain how it can be useful for usability testing with children. What can we learn from a widely recognized scientist from the beginning of the twentieth century?