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Design
Do you believe to be an empowered Internet user? You use the Internet as a source for information and your decisions are solely based on this information and your own conviction? If you answer this question with “yes, absolutely”, I’m sorry to have to tell you, that you might not be quite as empowered as you think. No one is.
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How-tos
Automated remote usability testing is a very simple and efficient way to gather feedback on digital interfaces – if done correctly. When you do usability testing automated AND remotely, it’s good to keep in mind that the participant is missing some common communication channels. You ask participants for feedback, but you can’t see their faces, while your participants can’t ask any questions to express discomfort or uncertainty. When you’re aware of these limitations you’re able to compensate for it by carefully designing your test questions.