“Hype is the awkward and desperate attempt to convince journalists that what you’ve made is worth the misery of having to review it.” — Federico Fellini
Publicly launching your startup and scoring a post at one or more of the mythical tech blogs might seem to be the ultimate way to kickstart your early stage startup. In many cases it isn’t. Sustainable growth needs different mechanisms. Don’t pat yourself on the shoulder for that one time hit that distort your metrics, but instead focus on the triggers and channels that help you to grow your user base in both volume as activity constantly. Pitch potential customers and the real thought-leaders in your field, instead of wasting energy inside the small world of techies.