Tag Archives: personas

car Theory

How Personality Types Can Boost Your Conversion

When we create websites we often discuss different techniques that we work with. What is possible within the boundaries of a chosen tool and what isn’t? More often these concerns make place for something else: User Centered Design (UCD). The people who use a site become the primary concern. A fair idea, because a site needs to be interesting, intuitive and relevant for its audience.

Each audience has a different goal on your website. Besides these different goals, each individual visitor also has his own preferences. Preferences that cannot be changed because they define who we are and how we think and act. There are many different routes people can take on a website, which are based on these preferences.
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Screen shot 2012-06-27 at 3.02.21 PM Design

Towards User Centered Design in 5 Steps

It’s nothing new anymore and I bet by now everyone has at some point heard about it: User Centered Design (UCD). UCD is a way of designing with a constant focus on the user. Designers are no longer free to express themselves in their work for any means, but they are forced to focus on what the user will like. OK, so you all understand the idea behind user centered design. But is it really that simple?
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cover Emotional Design Theory

Web Designers Should Just Become Designers: an Interview With Don Norman

Donald Norman is one of the world’s most influential designers and writers about design. We are big fans, and really proud that Anneke could talk to him about his books, the future of designing for the web, emotional design, the balance between design as an art-form and as a form of marketing, and much more.

'Emotional Design' by Donald Norman - a must read

'Emotional Design' by Donald Norman - a must read.

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Screen shot 2012-06-27 at 3.11.51 PM Theory

From Plain User Testing to an Integrated UX Approach

This is a guest post from David Barker.

Why is it people are so keen to embrace user testing but reject other user experience design techniques? I have asked myself this question on many occasions. Especially given that the full potential of user testing can only be exploited within a wider UX strategy.

My first thoughts were that it is because user testing can be performed without making any change to the project lifecycle. It can be completed independently without affecting the project plan. In his book The inmates are running the asylum Alan Cooper makes a similar statement. He says: “The main reason why empirical user testing has been widely accepted in the high-tech business is that it fits easily into the existing sequence”.

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2013_02_featured_smurfs Theory

These Smurfalicious personas will engage your users

Have you ever wondered what it would be like if you had to do business with the Smurfs? There are more than one hundred Smurfs, each one with its own idiosyncrasy, traits and quirks that demand special attention and care. How would you communicate to each Smurf? How would you engage each Smurf to listen to you, and eventually buy what you’re selling? Quite a smurfy-question don’t you think?

Well, here at Usabilla we always spend our time constructively thinking of major issues like this. So we smurfed our research and we present it to you.

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