When we create websites we often discuss different techniques that we work with. What is possible within the boundaries of a chosen tool and what isn’t? More often these concerns make place for something else: User Centered Design (UCD). The
It’s nothing new anymore and I bet by now everyone has at some point heard about it: User Centered Design (UCD). UCD is a way of designing with a constant focus on the user. Designers are no longer free to
Donald Norman is one of the world’s most influential designers and writers about design. We are big fans, and really proud that Anneke could talk to him about his books, the future of designing for the web, emotional design, the
This is a guest post from David Barker. Why is it people are so keen to embrace user testing but reject other user experience design techniques? I have asked myself this question on many occasions. Especially given that the full
Have you ever wondered what it would be like if you had to do business with the Smurfs? There are more than one hundred Smurfs, each one with its own idiosyncrasy, traits and quirks that demand special attention and care.