Every day millions of people deal with their personal finances on the Internet. Banks have to tie a lot of systems together to make this possible, and simultaneously ensure that other information is easily accessible. There are a lot of details for banks to cover on a website: information about mortgages, credit cards, locations, insurances, loans, and much more.
Tag Archives: performance
Summer finally hit Amsterdam. In the vacation high season we decided to devote our very first quarterly user experience report to the travel sector. We lined up a total of 18 travel sites in three different categories (hotels, airlines, and comparison sites) and invited 800 participants to give feedback and perform simple tasks.
The international travel site Expedia (Alexa Rank 816) gets defeated by its competitors Hotwire, Priceline, and Travelocity on basic usability tasks. Expedia performed the worst in a usability showdown between the four major international travel sites. A total of 148 people participated in this usability test and tried to perform three basic tasks on one of the four websites.
Book a room in Amsterdam
The 148 participants tried to book a hotel room in Amsterdam in a certain price range on one of the four big travel websites. They had to find a way to search for a hotel room (task 1), limit their search on price (task 2), and book a room in the correct price range (task 3). The task performance was measured by the success rate and the time per task.