Tag Archives: Mitt Romney

Screen shot 2012-05-21 at 2.05.28 PM Demo UX Cases

User Experience Report: The 2012 Presidential Candidates’ Home Pages

The impending 2012 US presidential election looms closer every week, and offers an excellent opportunity to take a good look at the home pages of the two primary candidates: Democrat incumbent President Barack Obama and Republican challenger Mitt Romney.

We created a visual Usabilla survey to benchmark the home pages of the two presidential candidates against each other. We focussed on the user experience and usability similarities and differences of the candidate websites. The feedback of our test participants led to interesting findings and helped us to understand how the home pages of the two leading candidates for the 2012 US Presidential Election differ from other websites.

Read on for the highlights of this interesting UX case study, or download the full report.
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