Tag Archives: metaphors

2012_08_07_featured Design

How and Why Icons Improve Your Web Design

This is a guest post by our friend Nikolaj Mertz

In our everyday life there are icons everywhere. You can find them on any interface, road sign, keyboard, you name it. Icons help us to better understand and interpret information. Not only offline, but also online can icons help us to support content. Therefore it is important to understand how and why to use them.
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10_daniel_featured Theory

5 Reasons Why Metaphors Can Improve Your User Experience

There are many ways to experience the world around us. Especially offline, we can make use of our different senses to collect information, interpret our environment and make judgments. On the Web, however, our senses are more limited. As designers, we need to present information carefully to make sure our users think, feel and do the right thing.

A great way to help your users understand abstract content, create a sense of familiarity, trigger emotions, draw attention, and motivate action are metaphors.

  • The way we think, what we experience, and what we do every day is very much a matter of metaphor.

– Lakoff and Johnson

Let’s look at five reasons why metaphors can have such an influence on your user experience. For the full article, including examples, please visit Six Revisions.

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Culture_by_AagaardDS Design

UX Designers: Culture Affects Your Job

Cultural characteristics, such as norms or values, influence product design. Most people can give an example of cultural influences when it comes to tangible products. For instance, toilet seats are designed differently in the US and Thailand. Online, these cultural differences might be less explicit, but this does not mean they don’t exist. Just as with other products, the way we interact with a website is in large part defined through our culture.

In order to ensure that web sites are globally accessible and equally appealing to different cultures around the world, user experience designers need to be aware of how culture affects the way we think, communicate, and consume information. I’ll explain how culture affects us in terms of visual design, navigation design, and information design.

Cultural UX differences - Worldwide Internet Usage

Cultural UX differences - Worldwide Internet Usage


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turtle_rabbit Theory

How metaphors can improve your user experience

“The way we think, what we experience, and what we do every day is very much a matter of metaphor.”

In their frequently cited book Metaphors we live by, Lakoff and Johnson demonstrate the important role of metaphors in our language, and also in our every day life. They claim that our conceptual system is largely metaphorical, which means that we use metaphors to reason and understand the world.

Conceptual metaphors link a familiar concept with one that is unfamiliar. They help us better understand something that might otherwise be too complex or too abstract for our mind to grasp. Conceptual metaphors make abstract concepts more concrete and therefore bring them within our reach.
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