This is a guest post by our friend Nikolaj Mertz In our everyday life there are icons everywhere. You can find them on any interface, road sign, keyboard, you name it. Icons help us to better understand and interpret information.
There are many ways to experience the world around us. Especially offline, we can make use of our different senses to collect information, interpret our environment and make judgments. On the Web, however, our senses are more limited. As designers,
Cultural characteristics, such as norms or values, influence product design. Most people can give an example of cultural influences when it comes to tangible products. For instance, toilet seats are designed differently in the US and Thailand. Online, these cultural
“The way we think, what we experience, and what we do every day is very much a matter of metaphor.” In their frequently cited book Metaphors we live by, Lakoff and Johnson demonstrate the important role of metaphors in our