There are many ways to experience the world around us. Especially offline, we can make use of our different senses to collect information, interpret our environment and make judgments. On the Web, however, our senses are more limited. As designers, we need to present information carefully to make sure our users think, feel and do the right thing.
A great way to help your users understand abstract content, create a sense of familiarity, trigger emotions, draw attention, and motivate action are metaphors.
The way we think, what we experience, and what we do every day is very much a matter of metaphor.
– Lakoff and Johnson
Let’s look at five reasons why metaphors can have such an influence on your user experience. For the full article, including examples, please visit Six Revisions.
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