The user experience of websites has become increasingly important, maybe even a major selling point. As a result we constantly try to find new ways how we can improve the experience for our visitors. Be it through an exceptional usability, a high degree of personality, or through interaction and engagement. There are many things you can do and as long as you focus on your visitors, and as that your existing and potential customers.
A great way to make sure you appeal to your target group are mascots. These little characters can make your website more personal, authentic, trustworthy, fun, and engaging. Let’s take a look at 10 examples of mascots on the Web and their role in improving the user experience.
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