Design
Research suggests that our collective attention spans are getting shorter. In 2000, the average attention span for web-related activities was 12 seconds. By 2012, the average attention span for web-related activities came in at a blisteringly quick 8 seconds. This trend towards rapidly shrinking attention spans has serious implications for marketers, who are already vying for audience attention in an increasingly competitive and global marketplace.
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Design
Landing pages. We have all heard of them and most of us know they are important. Why? As the word says: A landing page is where people first ‘land’ when they visit your website. This can be because they followed an add, found your site on google, or simply typed in you URL in their browser window because they know about your site from any other source.
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Design
This is a guest post by Alex Black.
You can have an incredible, brilliantly coded and stunningly useful product that solves people’s problems – but if your landing page is awkwardly designed, complicated or hard to navigate, then you are probably leaving money on the table. Landing pages that aren’t as intuitive, persuasive or as nicely designed as they are likely to have lower conversion rates. This means fewer people will try out and eventually buy your product, or even tell friends about it.
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