The current shift of focus away from the usability of a website towards its user experience can be quite challenging. Especially for those generations that were usability experts long before the emotional impact of the Internet was even an issue. Now Usability has become a commodity. Does that mean it’s less important? It certainly does not. We just have to learn to go a step further and make our websites functional, usable, and pleasurable.
Jakob Nielsen is one of the leading experts when it comes to usability. Over the years he has conducted countless studies, written very useful books, and contributed quite some knowledge to the world about how to make a website usable. However, he has not yet taken that extra step towards a great user experience.
The homepage is the most important page on most websites, and gets more page views than any other page.
According to Nielsen is a company’s homepage the “face to the world and the starting point for most user visits.” Reason enough to make the best of it, I think. In this article I’d like to take a look at Nielsen’s Top 10 Guidelines for Homepage Usability and how we can make pleasurable landing pages, without paying the price of good usability.
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