Tag Archives: iterative design

2013_08_15_structured_research Theory

Step By Step Guide To More Structured User Research

User research. A concept that has long found acceptance in most companies. We know that user centered design is important – and there are plenty of different job positions that ensure the user is included in the product development process.

Be it during the initial conceptual phase, or after a product is already for sale – the user decides whether a product is fun, useful, and easy to use – in other words whether or not it will be successful.
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Screen shot 2012-06-27 at 3.02.21 PM Design

Towards User Centered Design in 5 Steps

It’s nothing new anymore and I bet by now everyone has at some point heard about it: User Centered Design (UCD). UCD is a way of designing with a constant focus on the user. Designers are no longer free to express themselves in their work for any means, but they are forced to focus on what the user will like. OK, so you all understand the idea behind user centered design. But is it really that simple?
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