Tag Archives: interviews

20percent Theory

20% of essential feedback is lost in User Interviews

  • “In my experience, many people confuse being cowardly with being nice.”

—Robert Kiyosaki

User interviews have a key flaw, a flaw many of us would be reluctant to admit. With the expectant eyes of our superiors bearing down upon us, we daren’t show any sign of weakness. This is a flaw which threatens to undo and unravel all of our hard work.

People are too nice.
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2012_11_featured_Tomer_2 UX Videos

UX Videos By Tomer Sharon

This video post kicks off our new video channel, moderated by Tomer Sharon.

Tomer Sharon is a UX researcher at Google and author of the book It’s our research. In this video, Tomer introduces himself and the topics which will be covered in this channel.

We are very excited to feature this new category on our blog. Our heartfelt thanks to Tomer for sharing his UX insights with the Usabilla community.
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