Social influence happens on the web all the time, and you can improve your webpage if you know how it works. Maybe it is best explained by a real world example:
Imagine you are on a night out with your friends and the whole group is about to leave one club and go to another. You had a long day and feel tired, and to be honest, you would rather go home and get some sleep. Your friends, however, tell you to get yourself together and come along. Fearing to be called a poor sport, you agree to come.
This is a classic example of social influence. Let’s dive in a little deeper and see how it applies to User Experience on the web.
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