Tag Archives: improvements

coverrr Discoveries

How Logo Design Can Add Magic To Your Site’s User Experience

Your logo can be considered the heart of your website. Positioned at the very top of your site, chances are good that it is the first thing to meet your visitor’s eye. This quality position calls for a special role. As emotional aspects have taken in a central role in web design, it is time to see if your logo can contribute some magic play to your site’s user experience.

The logo is one aspect of a company’s commercial brand or economic entity, and its shapes, colors, fonts, and images usually are strikingly different from other logo in the same market niche. Logos are used to identify. — Jacob Cass

There have been plenty of articles written on logo design. Reason enough for me to not go into the theory once more, or give tips for effective logo design, and neither will I cover mistakes you should avoid.

Rather, I’d like to focus on the very practical effects your logo can have on your site’s user experience. For example, your logo can be a great tool to draw your visitors in, it can help you to introduce and identify yourself, and it helps people to remember you.
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Time to Learn - Clock Theory

If You Don’t Learn, You Might As Well Not Test

This is a guest post by our friend Richard de Vries.

The most popular way of optimizing a website is by A/B testing it. For some reason the bigger the website gets, the harder it becomes to test. If you are dealing with optimization in a big company there is a fair chance you will recognize this. Putting up with rules and regulations, trying to get everyone involved and not getting people to agree upon what to test are just a few of the many things you will run into. The easiest way to solve this is to avoid working for big companies and only work for startups. However if you change your approach to testing, you might be able to create some magic, even in a big company.
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Screen shot 2012-05-15 at 10.17.37 AM Theory

Optimize Your Conversion With Insights From Behavioural Economics

This is a guest post by our friend Neal Cole.

As Dan Ariely explains in his popular books people are often irrational in their decision making as they are heavily influenced by unconscious biases. Conversion professionals can utilise knowledge of these ‘rules of thumb’ to nudge website visitors towards a particular behaviour. However, because people may not be fully aware of these influences customer research cannot predict how they will respond to the use of such persuasive designs.

Online experiments (A/B and multivariate tests) are the only true way of evaluating how visitors will respond to a new web page or online journey. Organisations that use such experimental testing can potentially save millions of pounds by avoiding lost sales and benefit from an uplift in conversion.
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Screen shot 2012-05-10 at 4.39.04 PM Discoveries

12 Tricks To Make Your Customers Feel Safe

The customer is king. And we want the king to feel comfortable, right? Especially on the Web, where people can leave our site with only a mouse click, it is essential to keep them happy. Happy customers will stay to find the information they came for, they are more willing to trust us, and they will be more likely to spend their money with us. There are many different things you can do to make your customers comfortable, one of them is by making them feeling safe.

Here are some tricks that I discovered to help you make your users feel safe and as a consequence comfortable enough to spend their money on your site.

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Screen-shot-2012-06-11-at-2.27 Design

Tailor a Perfectly Fitting Website in 6 Steps

A fashion and a web designer have a lot in common. They both design. But they also try to make something that is practical and pretty for their user. They even follow the same steps to get there. However, designing fashion is much more hands-on than designing a website. Fabrics are physically manufactured into a tangible piece of clothing. A web design on the other hand is made of digital pixels that are arranged on a screen. So, where am I getting with this?

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How the leading Dutch news network was improved with user feedback Demo UX Cases

How the leading Dutch news network was improved with user feedback

NU.nl, the biggest news network in the Netherlands, redesigned it’s website this year. The main objective of the redesign was to improve the overall user experience and retaining the clear presentation of content, which the website is known for. One specific goal was to direct more visitors from the homepage to the content that the news network offers on different topics. Annemarie Boon, usability specialist at Sanoma Media, used Usabilla in the process to achieve this goal. Thank you Annemarie, for being so kind to share your findings with us.

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Screen-shot-2012-06-12-at-2.27 Design

5 Quick Wins For Your Website’s User Experience

You don’t have to be an expert in usability guidelines and research methods to improve the user experience on your website. Sure, there are countless methods and tools to measure, analyze, test, and improve the user experience. But a lot of these are tools for specialists, who have gotten down the basics. They already improved their design with a lot of quick and small wins.

Here is a list of things you can do yourself to improve the user experience (UX) on your website today.

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Screen shot 2012-06-27 at 3.23.19 PM Design

6 Primes That Increase Your Conversion

Do you believe to be an empowered Internet user? You use the Internet as a source for information and your decisions are solely based on this information and your own conviction? If you answer this question with “yes, absolutely”, I’m sorry to have to tell you, that you might not be quite as empowered as you think. No one is.
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Screen shot 2012-06-25 at 4.26.46 PM Design

The Power Of Colors On The Web

Colors are powerful. No doubt that everyone who ever put a little thought in the subject has figured this out. However, I’m not talking about how red stands for energy and green has rather calming effects. There is quite some literature on the meaning of colors and for those who want to catch up on that I recommend the eBook A Guide to Color Symbolism by Jill Morton.

Instead I want to focus on the ‘why’, the ‘when’, and the ‘how’: Why do colors influence people? When do colors influence people? And how can we use the power of colors for our own purpose?

Figure 1 - Visible electromagnetic radiation between violet (380 nm) and red (760 nm)

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