A little while ago I devoted myself to the wording of hyperlinks. I set up a case study in order to find out if wording influences our users’ action, success rates, and their perception of our website. We tested three versions of the ‘About NESCAFÉ’ page, with generic, informative, and intriguing wording. Results show that generic and informative wording increased the chance of finding information, while the intriguing wording was more catchy and appealing.
Figure 1 - Informative version, interesting elements
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