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thumb zone featured Design

Designing for Thumbs – The Thumb Zone

Thumbs. The very instrument that makes us human. Separating us from our pet cats and dogs. Passed down through the generations, our thumbs have allowed us to do all manner of things; from gripping wooden clubs, to navigating our smartphones.

In modern life wooden clubs are rarely called upon, unfortunately. Yet all too often we find ourselves standing with phone in one hand, interacting, exploring, talking and texting with our thumbs. Thumbs are more relevant than ever..!
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